Intermarkets' Privacy Policy
Support


Donate to Ace of Spades HQ!


Contact
Ace:
aceofspadeshq at gee mail.com
Buck:
buck.throckmorton at protonmail.com
CBD:
cbd at cutjibnewsletter.com
joe mannix:
mannix2024 at proton.me
MisHum:
petmorons at gee mail.com
J.J. Sefton:
sefton at cutjibnewsletter.com


Recent Entries
Absent Friends
Jay Guevara 2025
Jim Sunk New Dawn 2025
Jewells45 2025
Bandersnatch 2024
GnuBreed 2024
Captain Hate 2023
moon_over_vermont 2023
westminsterdogshow 2023
Ann Wilson(Empire1) 2022
Dave In Texas 2022
Jesse in D.C. 2022
OregonMuse 2022
redc1c4 2021
Tami 2021

Chavez the Hugo 2020
Ibguy 2020
Rickl 2019
Joffen 2014
AoSHQ Writers Group
A site for members of the Horde to post their stories seeking beta readers, editing help, brainstorming, and story ideas. Also to share links to potential publishing outlets, writing help sites, and videos posting tips to get published. Contact OrangeEnt for info:
maildrop62 at proton dot me
Cutting The Cord And Email Security
Moron Meet-Ups

TBD





















« Open Source Confusion | Main | National Guardsman Offers Advice On How To Kill... American Soldiers »
November 17, 2005

Open Source Respectability?

One good thing about the project is that it has attracted MSM attention, and therefore some additional general-public attention as well -- raising the profile of blogs, even for blogs not part of the OSM network, or whatever it is.

That's a good thing, I think. Advertisers are people, and people make decisions for dubious reasons all the time. Hollywood is more likely to make a movie out of a book, for example -- even if it's a bad book, that no executive has actually bothered to read -- because there is a reassurance in holding that book in their hands. It's something concrete. It's real. It's not just a "premise" or a "concept" or even a spec script.

They can carry that book -- that little signifier, that 300 page reifier -- and show it to investors and say, "This is the thing we're making a movie about. This real thing, which you can touch and feel and even smell, if you like smelling books." (And, frankly, who doesn't?)

Similarly, major advertisers, who have been reluctant to advertise on blogs despite the fact that the cost-per-eyeball is far lower than the CPM for placing ads in magazines and on TV -- might now see that there's a "real business" out there called blogs and decide that OSM -- with its investors, its incorporation, its editorial board, etc. -- now signifies a certain reassuring amount of professionalism and take-it-seriously-ism.

That little intangible could be the key to the whole deal's success or failure. Advertisers have known about blogs for years, of course, and some corporations have even set up their own blogs. But will OSM reassure them further that this is a real thing? Will OSM let them finally smell it?


posted by Ace at 05:35 PM
Comments



At the risk of facing a dreaded Protein Wisdom smack-down and being compared to Ann Althouse on PMS, I'm just gonna go ahead and say that having a joke post on the front page under "Best of the Blogs" isn't really the best way to convey "respectability".

Posted by: sandy burger on November 17, 2005 05:45 PM

Hey Ace,

Don't sell your stock in Val-U-Rite just yet there, hotshot.

Posted by: sentinel on November 17, 2005 06:02 PM

The one thing that seems to be missing in your book to movie analogy is "they". Who is they?

In the movie business "they" are producers. They take the book and sell the concept to the studios, backers, etc. Networks, magazines, newspapers....they have whole departments who do nothing but demographic studies of their audience to sell the concept to advertisers. Who's gonna do this for blogs? These things aren't gonna sell themselves. You are "they". It's not their job to see it. It's your job to show them.

Another small problem. Internet advertising to date in a word, sucks. It is uninteresting and usually more annoying than intriguing. This isn't a newspaper and its not TV. Its the only truly interactive and real time medium out there where advertisers can talk directly to consumers, and here's the cool part, consumers can immediately talk back. Stop using repurposed traditional advertising and use the tools you now have.

Stop thinking sticky eyeballs. Your not selling to vulture capitalists. Start proving to advertisers who your audience is and help them come up with creative ways to present their products in a more appealing way. You want val-u-rite hangovers and asian hookers your gonna have to do more than just be a good blogger.

Posted by: JackStraw on November 17, 2005 06:47 PM

Having looked around the so-called "blogosphere" a bit, I've concluded that the best thing about OSM is all the bad blood it's stirring up among bloggers. Wow! Sorry to sound like the jerk I really am, but it's funny watching them all fight amongst themselves.

I'm reminded of a comment Dave made on this blog once: It used to be about the music, man!

Posted by: sandy burger on November 18, 2005 02:58 AM

Mmmm i would love to see Michelle Malkin get into a cat fight with another hot blogger.

Posted by: isayalotofthings on November 18, 2005 04:07 AM
Post a comment
Name:


Email Address:


URL:


Comments:


Remember info?








Now Available!
The Deplorable Gourmet
A Horde-sourced Cookbook
[All profits go to charity]
Top Headlines
CJN podcast 1400 copy.jpg
Podcast: The elections! NYC, Virginia, New Jersey, Texas, California, and the future prospects of the Republican party...
Update on Scott Adams:
Scott Adams had approval for this cancer drug but they hadn't scheduled him to get it. He was taking a turn for the worse. Trump had told him to call if he needed anything, so he did. Talked to Don Jr (who is in Africa) , then RFK Jr, then Dr Oz. Someone talked to Kaiser and he was scheduled. Shouldn't have needed it but he did and he says it saved his life.
Posted by: Notsothoreau
Funny retro kid costumes, thanks to SMH
Good to see people honoring Lamont the Big Dummy
Four hours of retro Halloween commercials and specials
The first short is the original 1996 appearance of "Sam," the dangerous undead trick-or-treater from Trick r' Treat.
On Wednesday, we'll see the "Beaver Super-Moon." Which sounds hot.
CJN podcast 1400 copy.jpg
Podcast: Historian and Pundit Robert Spencer joins us for a wide-ranging discussion about the Islamists in our midst: Mamdani in NYC, all across Europe, and others.
Full Episode: The Hardy Boys (and Nancy Drew) Meet Dracula
I don't remember this show, except for remembering that Nancy Drew was hot and the opening credits were foreboding and exicting
Schmoll: 53% of New Jersey likely voters say their neighbors are voting for Ciattarelli, while 47% say the cheater/grifter Mikie Sherrill
The "who do you think your neighbors are voting for" question is designed to avoid the Shy Tory problem, wherein conservative people lie to schmollsters because they don't want to go on record with a likely left-winger telling them who they're really voting for. So instead the question is who do you think your neighbors are voting for, so people can talk about who they themselves support without actually having to admit it to a left-wing rando stranger recording their answers on the phone.
TJM Complains about Wreck-It Ralph The very topical premiere of TJM's YouTube Channel.
Interesting football history: How the forward pass was created in response to the nineteen -- 19! -- people killed playing football in 1905 alone
The original rules of football did not allow forward passes. The ball was primarily advanced by running, with blockers forming lines with interlocked arms and just smashing into the similarly-interlocked defensive lines. It was basically Greek hoplite spear formations but with a semi-spherical ball. As calls to ban the sport entirely grew, some looked for ways to de-emphasize mass charges as the primary means of advancing the ball, and some specifically championed allowing a passer to throw the ball forward.
Sydney Sweeney unleashes the silver orbs
Thanks to @PatriarchTree
Fallacies do not cease to be fallacies because they become fashions.
-- G.K. Chesterton
[CBD]
Recent Comments
rickb223 Acehole Extraordinaire coined by JSpicy [/b][/s][/u][/i]: "rom today's SCOTUS session: "Even Chief Justice ..."

Moron Analyst: "Would he really threaten a Jewish member of the pr ..."

wth: " If the govt is shutdown, why do they get to still ..."

Bulg: "Y’all misunderstand Dr. Saad’s coinage ..."

Biden's Dog sniffs a whole lotta malarkey, : "White House Rapid Response X account responds acco ..."

runner: "Matt Walsh always had a problem with short term me ..."

Disinterested FDA Director: "People are individuals. The pretense they are all ..."

Denny Crane - Where Am I?: "Being 29 can be a struggle at times. Posted by: D ..."

Anonosaurus Wrecks, Oh yeah? Well, You're Another One! [/s] [/b] [/i] [/u]: "Sorry Ace, I'm still in a foul mood as well. - ..."

callsign claymore: "465 Yes, and it's accelerating 479 Thank you ..."

Ian S.: "[i]They do not have empathy. They are hateful, rag ..."

nurse ratched: "*puts two fire extinguishers in clear view* ..."

Bloggers in Arms
Some Humorous Asides
Archives