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November 04, 2004

On the Exit Poll Debacle

Powerline Blog indulges a reader's conspiracy theory, and then knocks it down to some extent.

Here's what I have heard and what I think.


1. The polling company itself isn't necessarily dirty. Even assuming that there was some underhanded activity going on here, the polling company itself isn't necessarily the bad guy. It only takes one rogue employee to leak something-- remember Bush's debate-prep tape?

The polling company defends itself by noting that they didn't release the data themselves, and furthermore, that the data was actually correct, in the sense that those were the numbers they had-- the numbers, it just turned out, were utterly unrepresentative of the actual situation.

2. But there is good reason to suspect skullduggery. Dick Morris has of course already suggested that the numbers were "juiced" by someone, somewhere. How? The theory he offered that makes the most sense is that someone in the polling outfit leaked to the Kerry campaign which precincts would be subject to exit interviews, and then the Kerry camp (or someone in it) flooded those polling places with plants who would just walk in to the polls, then walk out, then fill out the card claiming they'd voted for Kerry (which they had not, that not being their actual polling place).

Now, there may be some doubts about Dick Morris' reliability, but there are few doubts about Michael Barrone's, and yesterday on Special Report with Brit Hume he suggested the same theory-- and while he didn't, I think, say he suspected an attempt to defraud the poll, he didn't seem to think it was something that could be dismissed out of hand. Apparently this has been done before-- he had a bit of polling jargon to describe the practice: "slamming" the exit polls.

Morris is very insistent that exit polls are the most accurate of all polls, and that it's very unlikely they could be this far off absent conscious design by someone, somewhere.

3. The exit polls have been shown to be utter rubbish, and yet the Democrats and their liberal media Spirit Squad are still quoting from them. The numbers were simply bad-- they showed a coming landslide for Kerry, which was just not what happened. So if the numbers were off on the head-to-head horserace, why are liberals continuing to cite the erroneous polls for the non-horserace data?

How can they keep claiming that based on the polls, at least, the American people are disatisfied with the war in Iraq or the economy? The polls are wrong, guys; you've admitted it. So you can't use them for any purpose. They were unrepresentative and possibly tampered with for all questions, not just Kerry versus Bush.

So knock it off.

Other polls indicate the American people have doubts about Iraq and the economy. Fine-- cite those. But stop pretending that the exit polls can be relied upon to answer these questions.

4. The liberal media is using this fiasco as an attack on blogs. And to some extent, they've got a point-- a bit of one, at least. It was the blogworld that actually reported the data to the public. I don't know who leaked, but it's likely that Kerry partisans leaked to bloggers in order to depress Republican turnout.

To defend some bloggers -- including myself -- conservative bloggers immediately and forcefully reported that the data was likely erroneous when we learned that the male/female split was 41-59. So, yes, we got it wrong, but then we corrected.

At least some of us did. Which brings me to the real villain of this story.

5. William Saletan, of the amateur leftist webzine Slate, published the faulty data, but then never reported that the data was likely erronoeous. Why?

Drudge posted the faulty data; but then he splashed cold water on the numbers by reporting the hinky male/female split. He also reported how badly off the 2000 exit polls had been.

So did NRO, both in the Corner and at KerrySpot.

So did I, for that matter.

William Saletan never did. At least, not that I saw, and not until all the polls in the country had pretty much closed, and the media was ready to start calling states for Bush.

Not nearly good enough, Saletan.

Curious. After making a big statement about how the public needed to be informed as fully as possible, he then withheld information that he obviously had (it's ludicrous that no one in the RNC emailed him, or that he never checked Drudge). Withheld it from the public he claimed he felt such a responsibility to inform fully.

Why?

He will claim that he offered caveats about exit polls earlier in the day, and said that such data do not necessarily forecast a winner. But a general caveat is generally unheeded. When he had specific information that the data was almost certainly wrong, why did he offer no specific caveats as he gleefully continued reporting a Kerry sweep?

Having put wrong information out there, didn't he feel a particular need to debunk his own false reportage?

I don't know why he never saw fit to enlighten his readers. I could guess that, like his comrades in the MSM, perhaps he was so depressed he couldn't bring himself to write the hateful words Kerry might not win; you can't trust these numbers. Which says a lot about media reliability, right there. They want to believe what they want to believe, and, worse yet, they want you to also believe what they want to believe.

But it might be worse still. I can't help suspecting that Saletan wasn't especially upset by the thought that the numbers he was publishing -- numbers he had to know by 5:00 were probably bad -- were helping to depress Republican turnout. Whether those numbers were right or wrong.

Jack Shafer offers some uninteresting musings on the subject, but never even hints at why Slate's exit-poll go-to guy was so blithe about warning his readers that there was specific reason to doubt the numbers he had been reporting all day long.

Until Saletan explains himself, I will continue to have suspicions.

I should repeat that fairly late at night, Saletan did express his belief that Kerry might lose. I can't be more specific than "fairly late," because that part of Saletan's blogging no longer is part of the article. The updates stop at four o'clock or five or so now. Certainly I recall nothing about wildly unrepresentative sampling.

If I recall correctly, however, he began his post expressing the possibility of a Kerry loss thus:

I hate writing this, but...

I'll say, William.

posted by Ace at 01:22 PM
Comments



Just a comment about all polls: Take a quote from Gone With the Wind -- "Whut gempmums says an' what dey thinks is two diffunt things. An' Ah ain' noticed Mist' Ashley axing fer ter mahy you."

People generally say what they think pollsters want to hear, or they don't say anything at all.

How else would you explain polls continuously showing that a majority of respondents want to see more educational, enlightening television and yet the actual television ratings show otherwise?

Just an observation . . .

Posted by: Frank Villon on November 4, 2004 02:18 PM

Ace... Could you be a little less shrill? Your man one the election. Chill out.


Results based on the first few rounds of interviewing are usually only approximations of the final vote. Printouts warn that estimates of each candidate's support are unreliable and not for on-air use. Those estimates are untrustworthy because people who vote earlier in the day tend to be different from those who vote in the middle of the day or the evening. For instance, the early national sample Tuesday that was 59 percent female probably reflected that more women vote in the day than the evening.


That is why the early leaks anger Lenski. "The basic issue here is the leaking of this information without any sophisticated understanding or analysis, in a way that makes it look inaccurate," he said.


After the survey is completed and the votes are counted, the exit poll results are adjusted to reflect the actual vote, which in theory improves the accuracy of all the exit poll results, including the breakdown of the vote by age, gender and other characteristics.



http://www.washingtonpost.com/wp-dyn/articles/A23580-2004Nov3.html

Posted by: four more beers on November 4, 2004 02:19 PM

The other aspect of this is that high exit polls for Kerry in tandem with a large Bush win would fire up the fever swamp conspiracy theorists that Bush stole the election 'again'.
The left has seen how useful the close election was in 2000 in casting a shadow over the first 4 years for Bush.

Posted by: DelphiGuy on November 4, 2004 02:22 PM

Four Beers,

I specifically said that the company did not intend to leak the data, and did not say the data was predictive.

So, eat my shorts.

Posted by: ace on November 4, 2004 02:25 PM

A pollster who did independent exit polls was on FNC this morning and had his own theory. He said his exit polls came out showing things the way they happened. However, he said that he just used the raw data and did not try to stick it into a model. His point was that the models used adjust the data based on past events. If you recall this past summer, Zogby put out an arrogant letter denouncing the other pollsters for their models. His point was that they were over representing Republicans in adjusting the data. Of course, Zogby was also the first to call for a Kerry landslide on Tuesday, so figure.

The point is that the exit polls were adjusted for percentages of voters from past elections. In the polls by the guy on FNC (sorry that I can't remember his name), he found that Republicans came out as 44% of the voters rather than about 35% as in the past. Democrats made up about the same as normal. Therefore, the models would count the Republicans votes as less.

A very intersting theory.

Posted by: Steve L. on November 4, 2004 02:26 PM

The lefty blogs have been on fire about how the exit poll data indicates that the RNC stole the election. I'd guess the MSM is laying off debunking it because this is 2004's equivalent of 2000's "blacks prevented from voting in Florida" urban legend and the DNC intends to milk it for four years of fundraising and then use it in talking points in 2008.

Also, perhaps the foreign poll watchers the Bush Administration was stupid enough to recognize have put out the word they intend to make good use of it.

Posted by: Lastango on November 4, 2004 03:13 PM

Perhaps the exit polls were right. The early voters were the lefties, who don't hold jobs (other than agitating and protesting), and therefore made the early mad dash to the polls, skewing the numbers...Truth be told, I immediately caught on during the course of the afternoon (5pm pacific), that the MSM was blaming the whole deal on the blogosphere, to show how illegitmate it is as a news source. They still haven't let up...

Posted by: Uncle Jefe on November 4, 2004 04:17 PM

Let me add a nuance to the concept of “slamming” exit polls. One way to do it is to get information from the polling company (as suggested), however, this requires a crooked employee. Always a possibility, but a potential weak link in the theory.

However, it doesn’t really require infiltration of the polling company. A reasonably well-organized campaign makes sure they have people at a large percentage of precincts with cell phones. Watch for someone asking people to fill out a form with a number of questions, and you can easily determine which locations are exit pool locations. The it should be relatively easy to get a couple people to the precinct, walking in and out until they get selected. You really only need a couple of shills to tip the voting a few per cent.

Another, probably easier approach. Doesn’t even require anyone to falsely claim they are a voter. Make sure your GOTV campaign stresses the need to vote early in the day. If the Dem stress getting to the poll early in the day, and the GOP simply stresses getting to the polls, the early exit polls may be disproportionately Dem.

Note carefully, while there are people dissing the exit poll results, it is only the early ones in question. The overall ones, reflecting later in the day voters, MAY be ok. I stress “may” because I haven’t seen the raw full day numbers, and some have suggested the full day numbers are reweighted.

Posted by: Phil on November 4, 2004 04:49 PM

Just a comment about the CNN.com exit polls for Ohio that were posted in the afternoon. They were adjusted for gender, at approximately 53% women and 47% men. Also, they were already separated. The data they had, therefore, could not have been completely "raw" data, as everyone is suggesting. Naturally, I don't remember every aspect of the data, but I do remember that it was already weighted properly for gender.

In any case, myself and many other people have requested to at least look at the afternoon data from Mitofsky but they have refused. How can anyone say an exit poll is "correct" or "way off" if the people conducting the exit polls absolutely refuse to release their original data. I suggest this refusal is simply bad for everyone because it breeds mistrust.

Posted by: Clint on November 18, 2004 06:41 PM
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