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May 16, 2005

Pajamas Media and the Undying Dream of Crazy Blog Money

Again, this is of primary interest to bloggers, but I suppose anyone interested in seeing a business model that will help the, err, Shadow Media compete with the MSM might want to read Right Wing News' interview with Marc Danzinger of Pajamas Media:

John Hawkins: Now the banner ads wouldn't be competing with blogads. I've had banner ads and blogads on my blog for more than a year, for example. But, the side ads would. So it would be fair to say you're competing directly with blogads right out of the blocks?
Marc Danziger: For that real estate, perhaps. But, people run Google ads and blog ads in sidebars without anyone's brains melting, so I assume we could, too.

...

John Hawkins: Want to give any general idea of what sort of rates you think you can get or is it too early?

Marc Danziger: Too early, but we've been talking to major ad-serving companies and international advertising agencies and haven't been laughed out of the room.

...

John Hawkins: Last question: When does Pajamas Media go live?

Marc Danziger: Depends. We have ad contracts ready to sign. The limiting issues right now are two: we need to get the various investor groups to sign off on the actual contracts we will be sending out for blogs to sign and we need to get insured. We're being underwritten, but we're different enough from the traditional ad networks that it's a bit of a pain. So the soonest date would be a week from Monday (we'd go out with contracts and code to insert ads) and start running ads within days after that. Worst case is about ten days later barring some disastrous news.

This Probably Means Something But I Don't Know What Update: The Hundred Percenter finds that overall blog readership has increased 13% in the first quarter of this year, after falling off steeply after the elections.

I've gained 13%, apparently. Which puts me right where I want to be. Average. A solid C-student and damn proud of it.

Among those losing the most readers are Andrew Sullivan and Oliver Willis. Wizbang, a partner in the Sullivan Freak-Out Advisory, also lost a lot of readers, but that's because he had monster traffic in January.

Well, okay, Willis appears to have had a monster January, too.

Blog traffic, for all but the biggest blogs, is highly volatile, as the difference between a monster week or month is just a couple of nearly-random links from bigger blogs. So, I'm not sure how much to read into any of this.

posted by Ace at 12:10 PM

Comments

Sure we'd like to see anything that'd help the "IN Media" ACE and I'm sure this guy is credable, but he talks like some smarmy B-school grad who hasn't yet figured out his "pricing points" and his "long tail" business models and thinks technical sounding jargon impressive.

They called to bounce some ideas off of me, I bounced them back in ways they liked ...

Dear, dear ...

Posted by: 72 Pajamahadeen on May 16, 2005 12:25 PM

Please tell me that you are running this blog to convey your ideals, your agenda, that you're baring your political and geeked out soul and that you didn't sell out. You're not in it for the money, right man? You couldn't care less about the money, right? Ace?

Posted by: compos mentis on May 16, 2005 12:58 PM

Holy crap, those blog stats are frightening. Sullivan is tanking. If a business lost 36% of its customers in such a short amount of time, the CEO would be out the door and half the board would be jumping out of windows.

And Willis? Down almost 50%? Couldn't happen to a more self-righteous asshat. That "Brand Democrat" thing really worked out for him, didn't it?

Sorry. I was indulging myself in a bit of ill-tempered schadenfraude there. I'll try to be good.

Posted by: Slublog on May 16, 2005 01:14 PM

Don't get me wrong, I love Marc. But I don't like the whole Pajama Media thing. It's.....what's the word I'm looking for? For the average blogger, there's no money in it. Hell, I don't even have Cafe Press merchandise. Come to think of it, I don't have any Ace on my chest either. There's something wrong with that.

Posted by: Da Goddess on May 16, 2005 01:37 PM

compos mentos

Please tell me that you are running this blog to convey your ideals, your agenda, that you're baring your political and geeked out soul and that you didn't sell out.

I started the day by eating a lot of fast food and washing it down with half a gallon of Coke. Fast forward to a couple of hours later, when I'm sitting on the sidelines watching my daughter play soccer in mid 90 degree weather. All of a sudden, my ass is to the point where it's going to explode like Pom-flippin'-peii! I look around and see only two port-o-pots that are literally a quarter mile away.

You've outdone yourself this time.

Posted by: shit from shinola on May 16, 2005 01:45 PM

Uhhhh... right.

Posted by: ace on May 16, 2005 02:03 PM


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So it would be fair to say you're competing directly with blogads right out of the blocks? Marc Danziger: For that real estate, perhaps. But, people run Google ads and blog ads in sidebars without anyone's brains melting, so I assume we could, too. ... John Hawkins: Want to give any general idea of what sort of rates you think you can get or is it too early? Marc Danziger: Too early, but we've been talking to major ad-serving companies and international advertising agencies and haven't been laughed out of the room. ... John Hawkins: Last question: When does Pajamas Media go live? Marc Danziger: Depends. We have ad contracts ready to sign. The limiting issues right now are two: we need to get the various investor groups to sign off on the actual contracts we will be sending out for blogs to sign and we need to get insured. We're being underwritten, but we're different enough from the traditional ad networks that it's a bit of a pain. So the soonest date would be a week from Monday (we'd go out with contracts and code to insert ads) and start running ads within days after that. Worst case is about ten days later barring some disastrous news. This Probably Means Something But I Don't Know What Update: The Hundred Percenter finds that overall blog readership has increased 13% in the first quarter of this year, after falling off steeply after the elections. I've gained 13%, apparently. Which puts me right where I want to be. Average. A solid C-student and damn proud of it. Among those losing the most readers are Andrew Sullivan and Oliver Willis. Wizbang, a partner in the Sullivan Freak-Out Advisory, also lost a lot of readers, but that's because he had monster traffic in January. Well, okay, Willis appears to have had a monster January, too. Blog traffic, for all but the biggest blogs, is highly volatile, as the difference between a monster week or month is just a couple of nearly-random links from bigger blogs. So, I'm not sure how much to read into any of this. posted by Ace at 12:10 PM Comments Sure we'd like to see anything that'd help the "IN Media" ACE and I'm sure this guy is credable, but he talks like some smarmy B-school grad who hasn't yet figured out his "pricing points" and his "long tail" business models and thinks technical sounding jargon impressive. They called to bounce some ideas off of me, I bounced them back in ways they liked ... Dear, dear ... Posted by: 72 Pajamahadeen on May 16, 2005 12:25 PM Please tell me that you are running this blog to convey your ideals, your agenda, that you're baring your political and geeked out soul and that you didn't sell out. You're not in it for the money, right man? You couldn't care less about the money, right? Ace? Posted by: compos mentis on May 16, 2005 12:58 PM Holy crap, those blog stats are frightening. Sullivan is tanking. If a business lost 36% of its customers in such a short amount of time, the CEO would be out the door and half the board would be jumping out of windows. And Willis? Down almost 50%? Couldn't happen to a more self-righteous asshat. That "Brand Democrat" thing really worked out for him, didn't it? Sorry. I was indulging myself in a bit of ill-tempered schadenfraude there. I'll try to be good. Posted by: Slublog on May 16, 2005 01:14 PM Don't get me wrong, I love Marc. But I don't like the whole Pajama Media thing. It's.....what's the word I'm looking for? For the average blogger, there's no money in it. Hell, I don't even have Cafe Press merchandise. Come to think of it, I don't have any Ace on my chest either. There's something wrong with that. Posted by: Da Goddess on May 16, 2005 01:37 PM compos mentos Please tell me that you are running this blog to convey your ideals, your agenda, that you're baring your political and geeked out soul and that you didn't sell out. I started the day by eating a lot of fast food and washing it down with half a gallon of Coke. Fast forward to a couple of hours later, when I'm sitting on the sidelines watching my daughter play soccer in mid 90 degree weather. All of a sudden, my ass is to the point where it's going to explode like Pom-flippin'-peii! I look around and see only two port-o-pots that are literally a quarter mile away. You've outdone yourself this time. Posted by: shit from shinola on May 16, 2005 01:45 PM Please tell me that you are running this blog to convey your ideals, your agenda, that you're baring your political and geeked out soul and that you didn't sell out. You're not in it for the money, right man? You couldn't care less about the money, right? Uhhhh... right. Posted by: ace on May 16, 2005 02:03 PM Post a comment Name: Email Address: URL: Comments: Remember info?	Now Available! 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