Intermarkets' Privacy Policy

Donate to Ace of Spades HQ!

Recent Entries
Absent Friends
Bandersnatch 2024
GnuBreed 2024
Captain Hate 2023
moon_over_vermont 2023
westminsterdogshow 2023
Ann Wilson(Empire1) 2022
Dave In Texas 2022
Jesse in D.C. 2022
OregonMuse 2022
redc1c4 2021
Tami 2021
Chavez the Hugo 2020
Ibguy 2020
Rickl 2019
Joffen 2014
AoSHQ Writers Group
A site for members of the Horde to post their stories seeking beta readers, editing help, brainstorming, and story ideas. Also to share links to potential publishing outlets, writing help sites, and videos posting tips to get published. Contact OrangeEnt for info:
maildrop62 at proton dot me
Cutting The Cord And Email Security
Moron Meet-Ups

Recalled San Francisco School Board Member: I Hope the Asians Who Voted Me Out of Office Are Happy They're Advancing the White Supremacist Cause | Main | Doughy-Faced Dictator Trudeau: I Will Stand Up to Authoritarianism
February 23, 2022

NBC's Olympics Were a "Disaster," and They Fear Brand Might Be "Tainted" Forever

NBC thought they were pretty smart when they paid $7.75 billion (with a b) in 2014 for exclusive rights to the Olympics through 2032.

But after the spectacle of the communist-friendly network repulsively toadying up to Putin and now to Xi, people just don't seem to care anymore.

The New York Times called the Olympic Games "a joyless spectacle," while other media adjectives include "the low bar of avoiding total disaster."

According to the Associated Press, through Tuesday, an average of 12.2 million watched the Olympics in primetime on NBC, cable, or its Peacock streaming service, a 42-percent dip from the 2018 Winter Olympics in Seoul, South Korea.

"Only 10 million watched NBC alone, a 47-percent drop from 2018, and through early last week, it was down 57 percent in the critical 25-54 age demographic from the Seoul games," Fox News reported, noting the Super Bowl viewership boost NBC got from airing the Olympics right after the network aired the game.

Slate said NBC's TV ratings didn't take into account metrics from viwers watching on social media or streaming services, but acknowledged how "China's blatant disregard of human rights added a repulsive element to this year's festivities."

Fellow communist-friendly media platform AP was no kinder to NBC.

These Olympics were a disaster for the network: a buzz-free, hermetically-sealed event in an authoritarian country a half-day's time zone away, where the enduring images will be the emotional meltdown of Russian teen-agers after a drug-tainted figure skating competition and a bereft Mikaela Shiffrin, sitting on a ski slope wondering what went wrong.

Many American athletes underperformed, and arguably the most successful -- freestyle skier Eileen Gu -- competed for China.

Viewers stayed away in alarming numbers, and NBC has to wonder whether it was extraordinarily bad luck or if the brand of a once-unifying event for tens of millions of people is permanently tainted.

"Given the investment, they've got to be disappointed right now," said Andrew Billings, director of the sports communications program at the University of Alabama.

Network executives say there are no plans to try and adjust or escape from its rights deal. Several experts say that would be unlikely, given how live sports are increasing in value and represent one of the few ways advertisers can gather large audiences to sell automobiles or beer. NBC Olympics President Gary Zenkel talks optimistically about future games in Paris, Italy and Los Angeles.

It's telling that they're even bringing up the possibility of weaseling out of their Olympics deal.

The taint of this Olympics comes not only from NBC broadcasting Chinese Communist Propaganda -- same shit different day; what sports broadcast doesn't incorporate CCP propaganda nowadays? -- but from the Kamila Valieva doping scandal. The 15-year-old Russian figure skater was caught on in a doping scandal, on three different heart medications that increased endurance. Instead of being eliminated from competition, the regulatory committee rewrote the rules to keep her in the competition, claiming that an underage athlete could not have the rules applied against her.

Then she placed fourth, falling four times, and seemed terrified of having disappointed her coaches and minders, and what punishments awaited her back home.

Does anyone really want to celebrate this kind of thing any more?

Why are we competing with shithole countries? Who cares if we beat these animals or not? I only care if we beat civilized humans.

One woman on Twitter proclaimed the Olympics were "over for me. My lasting impression will be fake snow against a backdrop of 87 nuclear reactors in a country with a despicable human rights record during a pandemic. And kids who can look forward to years of therapy."

The image of Valieva standing alone on the ice, looking terrified before her performance, stuck with NBC's Mike Tirico. "The adults in the room left her alone," he said on the air. "Portrayed by some this week as the villain, by others as the victim. She in fact is the victim of the villains."

While there has long been corruption in the bidding process for the Olympics, the Valieva episode tarnished the actual competition, Billings said.

"That's even more damaging to the product," he said.

digg this
posted by Ace at 03:40 PM

| Access Comments

Recent Comments
It's me donna : "We have gone from near certain victory to unknown ..."

Ripley: "This sucks big time in that it gives the Deep Stat ..."

Gref: "588 She will say the most idiotic things, and the ..."

18-1: "[i]She will say the most idiotic things, and the m ..."

davidt: "Donors will get onboard with Harris as they are ea ..."

Nova Local: "585 @584 >>Whoever said this is a done deal has ..."

It's me donna : "588 She will say the most idiotic things, and the ..."

ShainS -- Trump 2024, Now #1 With a Bullet! [/b][/i][/s][/u]: " >>So Hunter dropped his lawsuit against Fox. He w ..."

vmom stabby stabby stabby stabby stabamillion: "That's vmom level tweeting right there Posted by: ..."

runner: "She will say the most idiotic things, and the medi ..."

18-1: "[i]>>The independent review panel of experts from ..."

ShainS -- Trump 2024, Now #1 With a Bullet! [/b][/i][/s][/u]: "Matt Walsh @MattWalshBlog My 7 year old came int ..."

Recent Entries

Polls! Polls! Polls!
Frequently Asked Questions
The (Almost) Complete Paul Anka Integrity Kick
Top Top Tens
Greatest Hitjobs

The Ace of Spades HQ Sex-for-Money Skankathon
A D&D Guide to the Democratic Candidates
Margaret Cho: Just Not Funny
More Margaret Cho Abuse
Margaret Cho: Still Not Funny
Iraqi Prisoner Claims He Was Raped... By Woman
Wonkette Announces "Morning Zoo" Format
John Kerry's "Plan" Causes Surrender of Moqtada al-Sadr's Militia
World Muslim Leaders Apologize for Nick Berg's Beheading
Michael Moore Goes on Lunchtime Manhattan Death-Spree
Milestone: Oliver Willis Posts 400th "Fake News Article" Referencing Britney Spears
Liberal Economists Rue a "New Decade of Greed"
Artificial Insouciance: Maureen Dowd's Word Processor Revolts Against Her Numbing Imbecility
Intelligence Officials Eye Blogs for Tips
They Done Found Us Out, Cletus: Intrepid Internet Detective Figures Out Our Master Plan
Shock: Josh Marshall Almost Mentions Sarin Discovery in Iraq
Leather-Clad Biker Freaks Terrorize Australian Town
When Clinton Was President, Torture Was Cool
What Wonkette Means When She Explains What Tina Brown Means
Wonkette's Stand-Up Act
Wankette HQ Gay-Rumors Du Jour
Here's What's Bugging Me: Goose and Slider
My Own Micah Wright Style Confession of Dishonesty
Outraged "Conservatives" React to the FMA
An On-Line Impression of Dennis Miller Having Sex with a Kodiak Bear
The Story the Rightwing Media Refuses to Report!
Our Lunch with David "Glengarry Glen Ross" Mamet
The House of Love: Paul Krugman
A Michael Moore Mystery (TM)
The Dowd-O-Matic!
Liberal Consistency and Other Myths
Kepler's Laws of Liberal Media Bias
John Kerry-- The Splunge! Candidate
"Divisive" Politics & "Attacks on Patriotism" (very long)
The Donkey ("The Raven" parody)
Powered by
Movable Type 2.64