Unsurprising: Every Top Manager at the VA Got a Positive Performance Review, Despite Wait-Times and Patient Deaths
Almost as Unsurprising: They Wrote Their Own Performance Reviews
| Main | AOSHQ Decision Desk: A Few Things on the Mississippi Runoff
June 20, 2014

Here It Goes Again? OK Go Tries for Another High-Concept, Low-Budget Tricked-Out Viral Video

Seven or eight years ago (!!! -- time has flown), OK GO secretly (they didn't tell their record label) conceived, produced, shot and released their famous "OK GO on Treadmills" video for their power pop song, "Here It Goes Again."

Via Moe Lane, they try to catch that lightning in a bottle for a second time, this time for a video tricked out with optical illusions, forced-perspective shots, and other sorts of Benny Hill-style for the eye.

Exit question: Did they top "Here It Goes Again"?

Exit answer: No, that's impossible. But it's a game effort.

But they did this in one shot, too, and that's a bigger deal than in the first video, because the camera is almost constantly moving in this one, and the trick shots rely on specific camera angles.

By the way, sometimes they rush the reveal on illusions and you don't even clearly see it is an optical illusion unless you're watching closely. For example, the "clinging to an I-beam" illusion at 2:43 looks like he's just, well, clinging to an I-beam, until you really focus on that floor.

Inside Dope: Tattoo de Plane says her husband was a co-director on the video, and it is all one continuous shot. They shot sixty one takes. (But I imagine many of those ended quickly due to an early flub -- they wouldn't bother keeping going when they know they've blown the whole sequence in the first half-minute.)

This is Take "thirtysomething" out of 61.

Corrected: No, they were getting incomplete takes until their thirty-somethingth take. At that point they began getting all the way through the song, but imperfectly.

The finished video is actually Take 61.



The old "Here It Goes Again" video:


Via @BrianFaughnan and @moelane.

Here's Their Rube Goldberg Video:

digg this
posted by Ace at 06:48 PM

| Access Comments




Recent Comments
Soothsayer, very senile: " SPARTA!!! ..."

Velvet glove, iron fist[i] [/i] [u] [/u] [b] [/b]: "Posted by: madamemayhem (uppity wench) at October ..."

illrede: "Ace you did a mini-essay once on the Europeans and ..."

naturalfake: "[i]Does anyone actually buy waffles at Waffle Hous ..."

filbert: "[i]Does anyone actually buy waffles at Waffle Hous ..."

Sheriff Bart: "Things are "hung." People are "hanged." Exce ..."

Tom Servo: "If you look at what Trump has been doing since he ..."

bonhomme[/i][/i][/i][/b][/b][/b][/s][/s][/s][/u][/u][/u]: "[i]Brennan was a guy with a well-known past and po ..."

mallfly the Peach of Hoboken: "you can bet Obama knew all about this stuff. Someo ..."

trapper's girl: "natasha loves being brennan's cheerleader but ther ..."

Easy Andy : "This is turning into Game of Postpones . Except n ..."

Ever: "Per Telizhenko, the UKR at the 1/19/16 WH meeting, ..."

Recent Entries
Search


Polls! Polls! Polls!
Frequently Asked Questions
The (Almost) Complete Paul Anka Integrity Kick
Top Top Tens
Greatest Hitjobs

The Ace of Spades HQ Sex-for-Money Skankathon
A D&D Guide to the Democratic Candidates
Margaret Cho: Just Not Funny
More Margaret Cho Abuse
Margaret Cho: Still Not Funny
Iraqi Prisoner Claims He Was Raped... By Woman
Wonkette Announces "Morning Zoo" Format
John Kerry's "Plan" Causes Surrender of Moqtada al-Sadr's Militia
World Muslim Leaders Apologize for Nick Berg's Beheading
Michael Moore Goes on Lunchtime Manhattan Death-Spree
Milestone: Oliver Willis Posts 400th "Fake News Article" Referencing Britney Spears
Liberal Economists Rue a "New Decade of Greed"
Artificial Insouciance: Maureen Dowd's Word Processor Revolts Against Her Numbing Imbecility
Intelligence Officials Eye Blogs for Tips
They Done Found Us Out, Cletus: Intrepid Internet Detective Figures Out Our Master Plan
Shock: Josh Marshall Almost Mentions Sarin Discovery in Iraq
Leather-Clad Biker Freaks Terrorize Australian Town
When Clinton Was President, Torture Was Cool
What Wonkette Means When She Explains What Tina Brown Means
Wonkette's Stand-Up Act
Wankette HQ Gay-Rumors Du Jour
Here's What's Bugging Me: Goose and Slider
My Own Micah Wright Style Confession of Dishonesty
Outraged "Conservatives" React to the FMA
An On-Line Impression of Dennis Miller Having Sex with a Kodiak Bear
The Story the Rightwing Media Refuses to Report!
Our Lunch with David "Glengarry Glen Ross" Mamet
The House of Love: Paul Krugman
A Michael Moore Mystery (TM)
The Dowd-O-Matic!
Liberal Consistency and Other Myths
Kepler's Laws of Liberal Media Bias
John Kerry-- The Splunge! Candidate
"Divisive" Politics & "Attacks on Patriotism" (very long)
The Donkey ("The Raven" parody)
Powered by
Movable Type 2.64