Intermarkets' Privacy Policy
Support


Donate to Ace of Spades HQ!



Recent Entries
Absent Friends
Bandersnatch 2024
GnuBreed 2024
Captain Hate 2023
moon_over_vermont 2023
westminsterdogshow 2023
Ann Wilson(Empire1) 2022
Dave In Texas 2022
Jesse in D.C. 2022
OregonMuse 2022
redc1c4 2021
Tami 2021
Chavez the Hugo 2020
Ibguy 2020
Rickl 2019
Joffen 2014
AoSHQ Writers Group
A site for members of the Horde to post their stories seeking beta readers, editing help, brainstorming, and story ideas. Also to share links to potential publishing outlets, writing help sites, and videos posting tips to get published. Contact OrangeEnt for info:
maildrop62 at proton dot me
Cutting The Cord And Email Security
Moron Meet-Ups





















« Another Whistleblower Comes Forward to Allege Administration Interference and Favoritism in the Hunter Biden Corruption Cover-Up | Main | 74% of Americans Say That the Country Is On the Wrong Track »
June 27, 2023

Wall Street Analyst: Bud Light's Loss of 15-20% of Its Sales is Permanent

Bud Light sales hit a fresh new low last week:

Data from Bump Williams Consulting and NielsenIQ show that sales for Bud Light are down 28.5 percent year-over-year for the week ending June 17, according to the New York Post. That's a decline of about 2 percentage points from the week ending June 10, when sales dropped 26.8 percent, Bump Williams's data show.

Anheuser-Busch's other brands, including Budweiser and Michelob Ultra, have also suffered year-over-year losses. Budweiser's sales are down 12.3 percent, Busch Light is down 8.1 percent, and Michelob Ultra is down 4 percent, according to Bump Williams and Nielsen IQ.

At the same time, competitors like Yuengling Lager went up 25.1 percent, the data show. Coors Light saw a 21.8 percent increase, and Miller Lite went up 16 percent.

And for the month of May, Constellation Brands-owned Modelo Especial was the number one-selling brand in the United States, outpacing Bud Light, which fell to number two, industry data show.

Bump Williams, chief of the eponymous consulting company, told the New York Post on June 21, "This was a tough week for Bud Light and other beer brands" that are owned by Anheuser-Busch, including Budweiser. Sales of Budweiser were down by 10 percent, Natural Light was down by 2.3 percent, and Michelob Ultra was down by 2.4 percent.

Bud Light claims that "misinformation" is the reason for their decline, but video shows them proudly supporting the Toronto Shame March, where pedophile-adjacent
naked men paraded their penises in front of children.

And check out what appeared on Bud Light's stage there -- or don't. CONTENT WARNING for cosmic revulsion.

Has Bud Light lost the taint of its old "fratty" humor yet, Alissa?

The forecasts call for the current losses to be permanent. And not only have they lost 15-20% of their sales volume permanently, but they'll go back to losing market share bit-by-bit before they came up with the brilliant idea of bringing in Dylan Mulvaney as a transfluencer.

The article seems to spin for Anheuser-Busch, saying that people should buy their stock because it's lost as much as it's going to lose. But in offering that advice, the analyst admits that A-B's sales losses are permanent.

It's time to buy Bud Light's stock even if Americans aren't back to buying Bud Light just yet, according to Deutsche Bank analyst Mitch Collett.

Collett upgraded Bud Light's parent company, Anheuser-Busch InBev (BUD), from Hold to Buy and raised his price target from $52 to $60, noting that Bud Light is "at the end of the tunnel" of its controversy.

"We believe recent underperformance implies a permanent reduction in ABI's US business," Collett wrote. "Our proprietary survey data suggests these headwinds are likely to fade even if we do not expect the US business ever to fully recover from its current challenges."

I can't see any of this as good news:

In the week ending June 10, Bud Light sales declined 26.8% compared to the same period a year prior, marking the ninth straight week of declines greater than 20%, according to Nielsen. Analysis from Evercore ISI indicates that volume declines are steadying in a range of 26-28%, though no recovery is in sight yet.

ABInBev's stock has stumbled amid the declining sales reports and Modelo surpassing Bud Light as the top-selling beer in America. Shares are down roughly 13% since the beginning of April when the Mulvaney ad campaign was launched.

Another analyst agrees that Tranheuser's loss of sales is permanent.

...

But some Wall Street analysts don't see good times ahead for the Bud Light brand itself. Deutsche Bank sees some of Bud Light's declines as a "permanent reduction" in AbInBev's US business. Evercore ISI analyst Robert Ottenstein agrees.

"Bud Light will permanently lose about 15-20% of its volume, after which declines will resume at about the average rate of the prior 10 years," Ottenstein wrote in a note on Wednesday. "Budweiser will also see a similar pattern, with consumers lost in 2022 not coming back."

Instead of apologizing to its customers or firing the parties responsible, Bud Light has decided to bring back a "beloved" icon.

No, not the Wazzup guys. Not the Budweiser frogs. Not even Spuds MacKenzie.

No, remember, the Sorority Sad-Sack Alissa Heinerscheid branded Bud Light has having previously been known for "fratty" "bad humor." So they can't bring back those "fratty" "bad humor" icons. Every headline would say, Bud Light brings back advertising campaign its VP of advertising called "fratty" and "bad humor."

Well not every headline would say that -- but the honest ones would.

So they're bringing back an "icon" that I have never heard of, dating from all the back
to 2018. Yes, the "Bud Knight" is back.

Can you feel the excitement?!?!

Bud Light reintroduces the Bud Knight Hero from advertising past arrives on social as brand attempts to regain momentum following boycott


Bud Light has recruited a hero of its past, the Bud Knight, to reinforce its message on social media.

Is he a white knight?

Bud Light on Monday reawakened a hero from its advertising past when the "Bud Knight" tweeted for the first time since February 2021. The character was established in 2018 by Bud Light's then-agency Wieden+Kennedy as part of the brand's "Dilly Dilly" universe.

On Monday, the account wrote "Yeah, I'm thinking I'm back," which was subsequently quote-tweeted by Bud Light's Twitter account, saying "Guess who's back?"

...

Todd Allen, VP of marketing for Bud Light, confirmed the Bud Knight was back.

"Since inception, the Bud Knight has shown up to remind fans that the best moments are made better when celebrated with a Bud Light," Allen said in a statement. "The Bud Knight is an iconic character, and he's coming back to delight fans on social media, reinforcing our message that Bud Light is easy to drink, easy to enjoy this summer."

So iconic I never heard of him. Then again, I gave up football when it got too woke so I just haven't been watching television when they're most likely to run beer ads.


Meanwhile, "dozens" of Starbucks locations were picketed by leftwing gay extremists who need constant validation by everyone at all moments of the day.



Dozens of Starbucks U.S. locations were picketed on Sunday over allegations by the baristas' union that managers at several stores removed Pride flags and decor. On Friday, the union announced the strike, which is purported to be joined by 3,000 workers at over 150 Starbucks over the next week, making it the largest national strike against Starbucks ever staged.

Near the route of the city's Pride parade, workers picketed outside a lower Manhattan, New York store on Sunday, chanting, "New York is a union town! On Strike! Shut it down!" Several customers refused to cross the picket line to patronize the establishment. Maggie McKeon, a would-be customer heading into the location, decided to turn around after hearing about the strike, saying: "If people are going to be affected by this, then I'm with them, not the company."

Starbucks denies these allegations -- Allegations of Sanity, if you ask me -- but there are a lot of claims from individual stores that owners have instructed workers to take down all the homosexual festoonery.

This is supposedly video of Starbucks employees taking down "rainbow" decorations:


digg this
posted by Ace at 04:32 PM

| Access Comments




Recent Comments
IRONGRAMPA: "Good morning, good people, from the resplendent Ad ..."

Martini Farmer: "Yonder Horde ..."

Warai-otoko : "Because everyone knows that I'm so much better at ..."

NR Pax: "Happy North American Gentrification Day! ..."

SturmToddler: "Brace yourselves, the Italicans are attacking a ..."

rhennigantx: " JJ ..."

rhennigantx: "Happy Monday ..."

Hillary Clinton: " *hic* ..."

All Hail Eris, Cat Slave: "Happy birthday Sefton! ..."

Sorry Folks, My Last Nic Upset Everyone, the Moose Out Front Should've Told You: "Just to be clear, I am not saying that said Verge ..."

Sorry Folks, My Last Nic Upset Everyone, the Moose Out Front Should've Told You: "15 Musk's rocket catching apparatus doesn't look r ..."

sock_rat_eez - [/i]they have been lying to us for decades[/i][/s][/b][/u]: "eh, olddog, that's me and popular culture in a nut ..."

Recent Entries
Search


Polls! Polls! Polls!
Frequently Asked Questions
The (Almost) Complete Paul Anka Integrity Kick
Top Top Tens
Greatest Hitjobs

The Ace of Spades HQ Sex-for-Money Skankathon
A D&D Guide to the Democratic Candidates
Margaret Cho: Just Not Funny
More Margaret Cho Abuse
Margaret Cho: Still Not Funny
Iraqi Prisoner Claims He Was Raped... By Woman
Wonkette Announces "Morning Zoo" Format
John Kerry's "Plan" Causes Surrender of Moqtada al-Sadr's Militia
World Muslim Leaders Apologize for Nick Berg's Beheading
Michael Moore Goes on Lunchtime Manhattan Death-Spree
Milestone: Oliver Willis Posts 400th "Fake News Article" Referencing Britney Spears
Liberal Economists Rue a "New Decade of Greed"
Artificial Insouciance: Maureen Dowd's Word Processor Revolts Against Her Numbing Imbecility
Intelligence Officials Eye Blogs for Tips
They Done Found Us Out, Cletus: Intrepid Internet Detective Figures Out Our Master Plan
Shock: Josh Marshall Almost Mentions Sarin Discovery in Iraq
Leather-Clad Biker Freaks Terrorize Australian Town
When Clinton Was President, Torture Was Cool
What Wonkette Means When She Explains What Tina Brown Means
Wonkette's Stand-Up Act
Wankette HQ Gay-Rumors Du Jour
Here's What's Bugging Me: Goose and Slider
My Own Micah Wright Style Confession of Dishonesty
Outraged "Conservatives" React to the FMA
An On-Line Impression of Dennis Miller Having Sex with a Kodiak Bear
The Story the Rightwing Media Refuses to Report!
Our Lunch with David "Glengarry Glen Ross" Mamet
The House of Love: Paul Krugman
A Michael Moore Mystery (TM)
The Dowd-O-Matic!
Liberal Consistency and Other Myths
Kepler's Laws of Liberal Media Bias
John Kerry-- The Splunge! Candidate
"Divisive" Politics & "Attacks on Patriotism" (very long)
The Donkey ("The Raven" parody)
Powered by
Movable Type 2.64