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May 10, 2023

Bud Light's Sales Fall Again; Michael Knowles Writes That "Tranheuser-Busch" Is Part of a WEF-Backed Group to Impose Censorship


From Nick Arama at RedState, Anheuser-Busch continues to lose sales. And the boycott is spreading to its other brands as people find out which beer brands Tranheuser-Busch owns.

Bud Light's downward spiral has accelerated in the wake of the Dylan Mulvaney debacle -- and the carnage has begun to spill into Anheuser-Busch's other mega-buck brands, The Post has learned.

Nationwide retail sales of Bud Light were down 23.4% versus a year ago in the week of April 29 -- worse than the 21.4% decline it suffered a week earlier, according to Bump Williams Consulting and NielsenIQ data.

Meanwhile, as beer drinkers discover how many other beer brands fall under the Anheuser-Busch umbrella, the backlash is widening, according to the fresh data.

The company's flagship Budweiser brand took an 11.4% sales hit for the week ended April 29.

Sales of Bud's Michelob Ultra brand -- the third-biggest-selling in the US behind No. 1 Bud Light and No. 2 Modelo Especial -- were down 4.4%, according to Bump Williams data.

"It's not just a Bud Light issue," said Bump Williams, chief executive of the consultancy.

"It's an Anheuser-Busch portfolio problem now."

Anheuser-Busch's smaller US brands also got dinged, with its Natural Light brand down 5.2% and its Busch Light seeing a 1.8% drop.


"If Bud Light doesn't fix its trend by the end of this month, it will continue to lose market share because it will lose Memorial Day. That kicks off the summer season," Williams told The Post. "There has to be a sense of urgency for InBev to correct these trends."

It's the fourth consecutive week of double-digit sales drops linked to Anheuser-Busch's brief marketing tie-up with the transgender influencer, which began on April 1 when Mulvaney posted videos of herself sitting in a bubble bath drinking Bud Light.

"Anecdotally we are hearing that sales of Bud Light are declining more rapidly at bars and restaurants where some consumers don't want to be seen drinking it or they are getting into arguments over the brand," said Benj Steinman, editor of Beer Marketer's Insights.

Via JackStraw, Michael Knowles posted a thread demonstrating that this wasn't just a "one post" issue -- Tranheuser-Busch and InBev have been pushing the transgender agenda for a long time now.

Transheuser-Busch is still scrambling over the Mulvaney beer can as sales continue to tank. But it's caught between a rock of customers and a hard place called "GARM," a WEF-backed operation which was subpoenaed Friday by @Jim_Jordan and the House Judiciary.

"GARM" is the World Federation of Advertisers. It's a group formed by some of the world's biggest corporations to, get this, fight "disinformation" and impose censorship.

More on that in a bit.

Here's why:

One might think that Bud Light could just apologize and admit that men aren't women. But no matter how much Bud Light and parent company AB InBev might wish to reign in the radicalism, they can't abandon the agenda. They're mired in World Economic Forum/ESG gobbledygook.

Budweiser claims to be "a beer rooted in the heart of America." But in 2008, the Belgian company InBev bought AB for $52 billion, putting "a fixture of American culture into a European rival's hands," per the NY Times. Now it's beholden to elites at the WEF, UN, and EU.

Screencaps and other supporting documents are in the thread itself; I'm just copying the text.

Bud Light's suggestion that the Dylan Mulvaney endorsement was just some one-time thing would be more believable if AB InBev didn't openly admit to wanting to "ensure" their pro-trans diversity "touches upon all functions, including...Marketing."

AB InBev has embraced a litany of woke initiatives, from ESG to DEI, along with a full endorsement of transgenderism. They now foot the bill when employees choose to mutilate their bodies.

AB InBev has adopted a corporate policy that exalts "gender identity and expression" to the same level of significance as age and race.

AB InBev not only indoctrinates all their managers with "unconscious bias training"; it also insists that *external* suppliers submit to the pro-trans "diversity" agenda too.

AB InBev isn't surprised by Bud Light's peddling LGBTLMNOP propaganda, but you can bet they were surprised that this time customers said, "Enough!"

Some of AB InBev's other subsidiaries go further than Bud Light, funding "family-forming" benefits to cover depravities such as two men buying a woman's eggs, renting another woman's womb, and intentionally depriving babies of their natural mothers.

If you're still confused as to why the Anheuser-Busch statement on the Mulvaney can comprised nothing but babble, consider AB InBev's openly stated goal of becoming "agents of change" and a "recognized champion of diversity."

It seems AB Inbev can no longer rest easy by making a few donations to the GOP, all the while carrying out the WEF's "Stakeholder Capitalism" agenda.

The radicals in Belgium running AB InBev and cozying up to WEF are not your friends. They're not even your neutral acquaintances. They're advancing a political agenda that is crippling our country.

Publicly traded companies around the world are caving to the pressure of ESG ratings and pandering to Klaus Schwab and his pack of elites. That would be reason enough to stand against them. But it gets worse. Large global advertisers like AB InBev are taking it further.

The World Federation of Advertisers, whose members include mega corps like Ab InBev, Adidas, BP, CVS, Goldman Sachs, Mastercard, McDonalds, Merck, Nike, P&G, Hershey, Disney, Unilever, and Walmart, among others, have created a monster known as "GARM."

The Global Alliance for Responsible Media (GARM) is a "cross-industry initiative" (i.e., an agreement of the world's largest and most powerful advertisers AND platforms) to demonetize what they consider "harmful content."

To achieve this, lib-captured companies such as AB InBev & Big Tech platforms such as YouTube & TikTok created standards that limit or demonetize content that contains "hate speech" about "gender identity," "insensitive...treatment of debated social issues," and "misinformation."

When were these "misinformation" policies introduced? "In the wake of the COVID-19 pandemic," of course, and in collaboration with the far-left European Commission and NAACP. What could go wrong?

GARM is so powerful and controls so much advertising money (like that of Bud Light) that YouTube, Meta (FB & IG), Twitter, TikTok, Snapchat, and others are writing pages of reports about how they will run their platforms to satisfy GARM standards.

Now, what could make this enormous team of woke corporations even worse? Klaus Schwab and his World Economic Forum swallowed up GARM as a "flagship project" under their "Platform for Shaping the Future of Media, Entertainment and Sport."

It's difficult to convey the scale of this problem, but thanks to @Jim_Jordan and the @JudiciaryGOP, some GARM and WEF staff are going to have to answer some serious questions.

Don't look away. If we don't put an end to this growing scheme of control and deceit, Bud Light's inability to apologize and admit that men can't be women will be the least of our problems.

Below, Clay Travis tries to give Bud Light away, with little success.

digg this
posted by Ace at 02:30 PM

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