The Onion: Area Man Thinking About Changing His Twitter Background

That's not actually their title; I'm just ripping off one of their headline tropes.

It's just a sort of funny thing.

SEATTLE—Sad, pathetic local web developer and blogger Phillip Cathin, 34, told reporters today that he sees himself as “a brand.”

The pitiful man, who works in development and design at the Seattle-based software company Woot, told reporters he takes time out of every day to “promote and further [his] brand” and to extend his “social and online presence.”

“I am my own product,” the little worm said while staring at a laptop and depressingly shuffling between his Twitter, Facebook, LinkedIn, Google Plus, and Tumblr accounts, which he claimed are “essential tools for growing [his] personal brand” on a daily basis. “I think of myself as the creator, developer, and marketer of Brand Phillip Cathin. And the ideas I come up with are products produced by that brand.”

“It’s sort of like I’m the CEO of the company called ‘Me,’” continued the sad excuse for a man, briefly pausing to check for any comments on his latest Tumblr post about the future of social media.

"Woot" got me.

Via @filmladd

posted by Ace at 01:06 PM

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