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October 24, 2012

Eastwood Cuts Ad For Romney
Plus: Trump's Gigantic Announcement

The ad will run in seven states -- Colorado, Florida, Iowa, Nevada, New Hampshire, Ohio and Virginia. Which makes me a sad Panda, because there are obviously two more states it could run in.

Below: Trump offers $5 million to a charity of Obama's choice if he releases his college transcripts and passport.

I don't mind Trump's offer, per se. I'd like to see the college transcripts too. But he said, previously, that he had a "gigantic" story. This isn't a story; it's an attempt to get a story.

While there's nothing wrong with the offer, by overpromoting it, suggesting he already had the Holy Grail, he's made a lot of people disappointed today. So instead of being interested by this, I'm just let down.

Personally, last night, I was speculating to myself that maybe he had someone involved in the publication of Dreams From My Father, and that guy would say that most of his contacts for editing the book were with William Ayers.

That's sort of what happens when you say you've got something "gigantic." People start imagining things that they think might qualify as "gigantic."

Undersell, overdeliver isn't something Trump believes in, and I don't mean that snarkily; I mean that straight. He doesn't believe in it. He believes in the oversell as a sales technique.

Trump Crafty? A couple of readers make this point:

Don't know if anybody's said this yet, but what you're missing Ace is that this was Trump's preemptive strike against Gloria Alred. That's what this is about. Make her share the headlines with him. Bring her fully down to his level: P. T. Barnum.

Ah. Well then, well played.

I suppose it can't be a coincidence that Trump's Big Announcement just happened to come on the day Gloria Allred went to court.

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posted by Ace at 12:31 PM

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