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July 19, 2012

The Light Worker: Why Hasn't Obama Met With His Jobs Council In Six Months? Because He's Got a Lot on His Plate

A funny headline/picture/headline series from Drudge, screencapped on Instapundit:

drudgeslam

It's worth noting that Obama's 2008 campaign portrayed him as an extraordinary individual, singularly gifted, a Lightworker.

In 2012, they seem to think their best play is to portray him as perfectly ordinary. Look, he watches basketball. Look, he sips beer.

I suppose the Extraordinary depiction is out the window when he has failed to accomplish anything (apart from personally strangling Osama bin Ladin with the American Flag).

The RNC is goofing on him in a new ad:



I don't mind the light touch or humor, but I always wish they'd created two ads: the light one, and the grim, dark one. (Grimdark, as TVTropes says.)

Because I often think the light touch is the wrong touch: Millions of people are unemployed, and the nation is in a depression. There is a genuine cost in human suffering attached to one Barack Hussein Obama.

The light touch is fun, but it's unserious. It distances itself from the point it makes. That's the point of the light touch -- you touch, then you step back from it quickly. You don't follow through, and you don't aim for the heart.

But that transmits the idea that this is fun and games, just political banter, just some political theater.

Let's have two shops putting out ads at the RNC. I don't mind the work of the Light Touch crew, and would like to see them continue to put out ads. Different people respond to different persuasions.

But I would like to see the Dark and Heavy Touch crew putting out their own companion ads. To get a little French on you: For every touche I'd like to see a real coup de main.

Headline Change: A couple of commenters have suggested it's not "Lightworker," it's Light Worker. I agree.

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posted by Ace at 03:35 PM

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