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May 01, 2012

Another Dark Knight Rises Trailer

Batman will have his say later, but right now no one cares. It's all about The Avengers.

- "The Avengers" flexed its muscles overseas, opening at No. 1 in all 39 markets and rolling up $178 million a week ahead of its U.S. debut.

Interesting new strategy in Hollywood -- they're releasing big blockbuster pictures overseas first. They released The Avengers in 32 markets last week, and they have Battleship out there too. The theory is that they can generate some cash-money momentum for the important American release. In the case of a movie like Battleship, that can help offset what in all likelihood will be poor reviews.

Disney (which owns Marvel studios) isn't going to let another John Carter flop happen -- that's central to their thinking.

But The Avengers has glowing reviews-- currently 94% on Rotten Tomatoes. So this tactic seems unnecessary.

I'm seeing the film on Friday morning. I'll be gone until 1 pm, then I'll post a review. (See, I have to do this -- it's "news" and I must "cover" it. I certainly don't want to play hooky until midafternoon or anything...)

Anyway, on to Batman. Batman's awesome and everything but we've seen Batman. We've never seen an All-Star Superhero Mash-Up.



Thanks to @benk84

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posted by Ace at 12:53 PM

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