More on Messaging

Boy this messaging excuse is all over the news isn't it?

In a letter obtained by POLITICO, Reid tells his colleagues that the party needs to "better integrate our legislative- and message-crafting functions into a coordinated nucleus managing policy, press and politics."

I'm a suit, so I think I can throw around that corporate bullshit act as well as anybody, but Reid is showing me some game here.

"I have asked Senator Schumer, whose communications abilities and tactical skills we all greatly respect, to lead this effort as chairman of the new office."

As ace pointed out earlier today, the problem isn't the messaging, it isn't the brand. The message we heard from Democrats was "fuck you", and the response from the voters was "Oh, were you finished? Well, allow us to retort."

We got the message just fine. But for a while they're going to insist the problem they lost big is "bad messaging." And Chuck Schumer's gonna fix it.

This is the stage of grief known as enial.

posted by Dave In Texas at 08:44 PM

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