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November 16, 2010

Palin: You Betcha, The Media Sure Should've Vetted Obama Instead of Fellating Him

Audio at Hot Air; here's her remarks:

We know that Obama wasnít vetted through the campaign, and now, you know, some things are coming home to roost, if you will, which is inexperience, his associations, and that ultimately harms our republic when a candidate isnít ó isnít vetted by the media, that cornerstone of our democracy. So, youíre right, itís not about me and whether you like my politics or not. You can push all that aside, and just pay attention to what that message is in this documentary, and that is that things have got to change for the better in the state of journalism. Otherwise, you know, it could be part of a demise of our democracy if that cornerstone erodes.

I've offered my guess before that the media hated Palin so much because she was the first political actor to speak about their Beloved Barry in such an irreverent, blasphemous way, and she gave them a two-week long heart attack as Palinmania seemed to be displacing Obamamania and threating their Beloved's swank new job.

I have to note for the twentieth time that instead of vetting Obama they "vetted" a private citizen who asked him a question.

There was at least a reason to vet Palin; there was no reason to "vet" (that is, personally destroy) Joe the Plumber. That last move gave the game away.

Related: Obama Governs As a Fallible Man, But Campaigned As an Infallible God: Linked by Hot Air, Timothy Darymple writes that Obama's problem is that he sold himself as a Messiah.

Overpromising is only part of the problem. Obama has underdelivered even ignoring his ocean-lowering rhetoric.

FACT: It wouldn't matter what Obama promised if the unemployment rate had fallen to under 7%. People would be pleased. It's not about words.

Words, Obama, are in fact "just words." Actions and results count.

This bothers me. People on the right are buying into the left's claim that this is, primarily, about messaging.

Obama is a failed president-- period. That is the problem. There is no "messaging" problem except that Obama did not promise to deliver the one thing he was capable of delivering -- failure.

People who work with words like to talk about words. If all you have is a hammer, as they say, all the world looks like a nail.

People who work with words should get past their biases and accept that words are not quite as important as they sometimes seem to word-workers.

Action, Results, Reality. These things matter far more than words. Fact, Evidence, Numbers. Far more than words.

There is no way to put lipstick on Obama's pig. It's not a matter of choosing the right messaging and the right tone. Obama spent a trillion dollars to end the Great Recession and the Great Recession is not yet receding, but we're now a trillion more in the hole. (Thanks, Barry!)

This is a fact. It doesn't matter what he says or doesn't say about it, or whether he strains to appear angry or humbled or comforting.

Looks and tone and words and messages do not put food on kitchen tables.

What's the Best Advertising Technique In the World? Should the campaign be cheeky and ironic, or serious and sentimental? Should there be a jingle? Should it be traditionalist or edgy and odd?

Here's a simple idea: All of that matters only at the margins. The best advertising technique in the world is pretty simple: Make a superior product.

If you've got that, it barely matters what your campaign is. If you don't have that, the greatest campaign in the world can only help a little at the margins. Advertising only really helps when there is no genuine way to distinguish between products except branding. Like laundry detergent. Come on, they're all the same. They make a big deal out of the 0.0001% by volume way they differ in chemical composition and try to sell people that this is a good reason to buy detergent A over detergent B.

But where there is a genuine difference in product quality -- advertising is marginal.

And so it is with Obama. People continue to argue about his advertising campaign while overlooking the fact that his product is awful.

He's offering foreclosures, joblessness, and hopelessness to people who simply were not in the market for such products.

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posted by Ace at 04:17 PM

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