Bloomberg: Star Wars Is Struggling to Win Over the Next Generation of Kids

lolgf Disney.

It's hard to say this, as someone who grew up pretending to be Han Solo battling Darth Vader and his stormtroopers to rescue Princess Leia. But it must be said: Kids might not be into Star Wars anymore.

Walt Disney Co.'s underwhelming theme-park attendance last quarter was the latest sign that the intergalactic saga isn't resonating for younger generations ...

Instead, some of the franchise’s most dedicated fans have been sniping at the way Disney has handled their favorite characters from the old movies. And the new trilogy’s heroes, like Rey and Poe Dameron, just haven't inspired the same fervor among young people, with toy sales falling flat around each new installment.

A lot of people in the "Fandom Menace" -- Star Wars fans turned intense Star Wars critics -- are noting with some joy that no one is discussing Star Wars any more.

Dozens of Star Wars channels used to giddily discuss every single tidbit of scheduled-leak information and spin out fan theories.

But Star Wars has taught them that they were stupid to do so, that they were morons to do so, so they're not doing it any longer.

There's no longer much Star Wars speculation. No one cares enough to speculate.

Anyone remember this video from way back when, back in August 2017?

He was absolutely, perfectly right.

He went to a lot of dollar stores and found a lot of unwanted Star Wars merchandise on 90% clearance -- which was a strong signal from the market that Star Wars just wasn't a premier brand any longer.

I love that music.

This guy discussed Disney's marketing as "Bolshevik Marketing" -- not making product based on what the public actually wants, but deciding what the public should want and forcing that product on the public.

It didn't work for Star Wars.

It won't work for Woke Marvel either.

posted by Ace of Spades at 07:09 PM

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