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July 07, 2023

Bud Light's Sales Down 30%, With No Signs of Recovering

The drop in sales seems to actually be worsening.

Following the backlash Bud Light is still receiving for its brand partnership with Dylan Mulvaney, the beer brands sales are down nearly 30% from where they were last June.

Bud Light made $26.3 million less in sales the week ending June 25 compared to the same week the previous year. A MoneyWatch report said "Bud Light is showing no signs of rebounding from its slump."

Meanwhile, other beer brands like Coors Light and Modelo Especial have seen a significant bump in their sales for the same time period.

...

According to beer tracker Bump Williams Consulting, Bud Light sales dropped 28% for the second to last week of June, compared to the same time period from last year.

Respectively, Yuengling, Coors Light and Miller Lite all rose by 22%, 19% and 16% for that same period this year compared to 2022, according to MoneyWatch.

Meanwhile, Circana noted that Modelo and Coors Light each saw their sales grow by around $10 million during that same period.

And these worsening sales come even though Tranheuser-Busch essentially is giving away cases for free.

Sales of the beer in the week ending on June 24 were 27.9 percent lower than during the same period last year. The brand's troubling numbers come despite Bud Light giving out rebates for free beer ahead of Independence Day weekend.

Parent company Anheuser-Busch offered customers a $15 rebate when buying a 15-pack of Budweiser, Bud Light, Budweiser Select, or Budweiser Select 55, meaning free beer in places where the cost of a pack is $15.


They tried releasing another pandering "Mericuh, YEAH!" ad, which everyone can see through.

Budweiser has felt the backlash of social-media users after its Fourth of July ad was accused of being misogynistic and "disgusting."

...


On July 4, Budweiser shared a 30-second ad that features members of the United States armed forces discussing the educational scholarship program Folds of Honor. "Budweiser has believed in Folds of Honor for 13 years. Today, we honor our veterans and the 44,000 scholarships awarded to their families," the voiceover on the ad says. "Service never stops, and neither will we."

Though the ad makes no mention of the recent controversy surrounding Bud Light, its collaboration with Mulvaney, or any other crossover with the LGBTQ+ community, the comments section was filled with furious replies.

"Using dead soldiers to try to dig back from sponsoring child drag shows and misogyny is beyond disgusting," wrote @ieDougMasters in response. AB InBev has not sponsored any child drag shows that Newsweek is aware of, but the user may be alluding to Bud Light's recent sponsorship of Toronto Pride, which sparked more criticism for the brand.

A number of users called the attempt by Budweiser to curry favor with beer drinkers through the ad as "too little, too late." Twitter user Jeffrey Floyd wrote, "Too late, Budweiser. Too late," while @Bill_Fowler_ posted, "You're ruined."

I guess the "misogyny" charge is about Dylan Mulvaney wearing "womanface" and making a mockery of women.

But this ad will fix everything, right?



digg this
posted by Lamont the Big Dummy at 01:04 PM

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