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July 03, 2023

Wall Street Analyst: Bud Light's Loss of 15-20% of Its Sales is Permanent

Bud Light sales hit a fresh new low last week:

Data from Bump Williams Consulting and NielsenIQ show that sales for Bud Light are down 28.5 percent year-over-year for the week ending June 17, according to the New York Post. That's a decline of about 2 percentage points from the week ending June 10, when sales dropped 26.8 percent, Bump Williams's data show.

Anheuser-Busch's other brands, including Budweiser and Michelob Ultra, have also suffered year-over-year losses. Budweiser's sales are down 12.3 percent, Busch Light is down 8.1 percent, and Michelob Ultra is down 4 percent, according to Bump Williams and Nielsen IQ.

At the same time, competitors like Yuengling Lager went up 25.1 percent, the data show. Coors Light saw a 21.8 percent increase, and Miller Lite went up 16 percent.

And for the month of May, Constellation Brands-owned Modelo Especial was the number one-selling brand in the United States, outpacing Bud Light, which fell to number two, industry data show.

Bump Williams, chief of the eponymous consulting company, told the New York Post on June 21, "This was a tough week for Bud Light and other beer brands" that are owned by Anheuser-Busch, including Budweiser. Sales of Budweiser were down by 10 percent, Natural Light was down by 2.3 percent, and Michelob Ultra was down by 2.4 percent.

Bud Light claims that "misinformation" is the reason for their decline, but video shows them proudly supporting the Toronto Shame March, where pedophile-adjacent
naked men paraded their penises in front of children.

And check out what appeared on Bud Light's stage there -- or don't. CONTENT WARNING for cosmic revulsion.

Has Bud Light lost the taint of its old "fratty" humor yet, Alissa?

The forecasts call for the current losses to be permanent. And not only have they lost 15-20% of their sales volume permanently, but they'll go back to losing market share bit-by-bit before they came up with the brilliant idea of bringing in Dylan Mulvaney as a transfluencer.

The article seems to spin for Anheuser-Busch, saying that people should buy their stock because it's lost as much as it's going to lose. But in offering that advice, the analyst admits that A-B's sales losses are permanent.

It's time to buy Bud Light's stock even if Americans aren't back to buying Bud Light just yet, according to Deutsche Bank analyst Mitch Collett.

Collett upgraded Bud Light's parent company, Anheuser-Busch InBev (BUD), from Hold to Buy and raised his price target from $52 to $60, noting that Bud Light is "at the end of the tunnel" of its controversy.

"We believe recent underperformance implies a permanent reduction in ABI's US business," Collett wrote. "Our proprietary survey data suggests these headwinds are likely to fade even if we do not expect the US business ever to fully recover from its current challenges."

I can't see any of this as good news:

In the week ending June 10, Bud Light sales declined 26.8% compared to the same period a year prior, marking the ninth straight week of declines greater than 20%, according to Nielsen. Analysis from Evercore ISI indicates that volume declines are steadying in a range of 26-28%, though no recovery is in sight yet.

ABInBev's stock has stumbled amid the declining sales reports and Modelo surpassing Bud Light as the top-selling beer in America. Shares are down roughly 13% since the beginning of April when the Mulvaney ad campaign was launched.

Another analyst agrees that Tranheuser's loss of sales is permanent.


But some Wall Street analysts don't see good times ahead for the Bud Light brand itself. Deutsche Bank sees some of Bud Light's declines as a "permanent reduction" in AbInBev's US business. Evercore ISI analyst Robert Ottenstein agrees.

"Bud Light will permanently lose about 15-20% of its volume, after which declines will resume at about the average rate of the prior 10 years," Ottenstein wrote in a note on Wednesday. "Budweiser will also see a similar pattern, with consumers lost in 2022 not coming back."

Instead of apologizing to its customers or firing the parties responsible, Bud Light has decided to bring back a "beloved" icon.

No, not the Wazzup guys. Not the Budweiser frogs. Not even Spuds MacKenzie.

No, remember, the Sorority Sad-Sack Alissa Heinerscheid branded Bud Light has having previously been known for "fratty" "bad humor." So they can't bring back those "fratty" "bad humor" icons. Every headline would say, Bud Light brings back advertising campaign its VP of advertising called "fratty" and "bad humor."

Well not every headline would say that -- but the honest ones would.

So they're bringing back an "icon" that I have never heard of, dating from all the back
to 2018. Yes, the "Bud Knight" is back.

Can you feel the excitement?!?!

Bud Light reintroduces the Bud Knight Hero from advertising past arrives on social as brand attempts to regain momentum following boycott

Bud Light has recruited a hero of its past, the Bud Knight, to reinforce its message on social media.

Is he a white knight?

Bud Light on Monday reawakened a hero from its advertising past when the "Bud Knight" tweeted for the first time since February 2021. The character was established in 2018 by Bud Light's then-agency Wieden+Kennedy as part of the brand's "Dilly Dilly" universe.

On Monday, the account wrote "Yeah, I'm thinking I'm back," which was subsequently quote-tweeted by Bud Light's Twitter account, saying "Guess who's back?"


Todd Allen, VP of marketing for Bud Light, confirmed the Bud Knight was back.

"Since inception, the Bud Knight has shown up to remind fans that the best moments are made better when celebrated with a Bud Light," Allen said in a statement. "The Bud Knight is an iconic character, and he's coming back to delight fans on social media, reinforcing our message that Bud Light is easy to drink, easy to enjoy this summer."

So iconic I never heard of him. Then again, I gave up football when it got too woke so I just haven't been watching television when they're most likely to run beer ads.

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Meanwhile, "dozens" of Starbucks locations were picketed by leftwing gay extremists who need constant validation by everyone at all moments of the day.

Dozens of Starbucks U.S. locations were picketed on Sunday over allegations by the baristas' union that managers at several stores removed Pride flags and decor. On Friday, the union announced the strike, which is purported to be joined by 3,000 workers at over 150 Starbucks over the next week, making it the largest national strike against Starbucks ever staged.

Near the route of the city's Pride parade, workers picketed outside a lower Manhattan, New York store on Sunday, chanting, "New York is a union town! On Strike! Shut it down!" Several customers refused to cross the picket line to patronize the establishment. Maggie McKeon, a would-be customer heading into the location, decided to turn around after hearing about the strike, saying: "If people are going to be affected by this, then I'm with them, not the company."

Starbucks denies these allegations -- Allegations of Sanity, if you ask me -- but there are a lot of claims from individual stores that owners have instructed workers to take down all the homosexual festoonery.

This is supposedly video of Starbucks employees taking down "rainbow" decorations:


From September 19, 2022: I think this young up-and-comer has a real bright future ahead of her at Bud Light.

Bud Light's new leader Alissa Heinerscheid on how she'll approach the job The VP of marketing is one of Ad Age's 2022 40 Under 40 honorees

In June, Alissa Heinerscheid became the first woman to lead Bud Light in the brand's 40-year history. And she has wasted no time getting to work. Heinerscheid, 38, oversaw a creative agency review that led to the late August hiring of Anomaly, which is taking over from Wieden+Kennedy, signaling big marketing changes ahead for the nation's largest beer brand.

Heinerscheid, VP of marketing for Bud Light Blue (which refers to the main brand), was promoted to the job after a nearly eight-year tenure at Anheuser-Busch InBev in various marketing roles, including a recent stint as VP of direct-to-consumer marketing, which includes e-commerce. She created the role, proposing it to a top AB InBev exec via a 30-page pitch deck. It came after nearly four years of working on Bud Light, including overseeing the 2019 "Game of Thrones" Super Bowl ad collab.

Heinerscheid describes her return to lead Bud Light as a "homecoming," adding, "It's an incredibly iconic brand. I feel such humility and passion for the fact that this precious crown jewel of a brand has been placed under my stewardship." As for what's next: "Our No. 1 job on Bud Light is to grow meaning and relevance with new drinkers--that is how we transform and really preserve this brand for the next 40 years."

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posted by Lamont the Big Dummy at 02:02 PM

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