LOL: Leftwing Censorship Organization the Human Rights Campaign and Other Gay Pressure Groups Demand That Budweiser, Get This, Affirm and Validate Dylan Mulvaney

Hell is being forced to constantly affirm and validate the marginal, the mentally ill, and malignant.

And that's the hell that Anhueser-Busch has put itself in.

Now that they've dipped a toe into Affirming and Validating the Aggressively Delusional, that's going to be their job 24/7.

As it continues to fend off attacks from conservatives for partnering with the transgender influencer Dylan Mulvaney, Bud Light is now feeling the heat from progressives.

LGBTQ+ advocacy group The Human Rights Campaign is calling on Bud Light owner Anheuser-Busch InBev to express more explicit support for Mulvaney and the trans community. The group sent a letter last week to Lindsay King, the brewer's chief people officer, denouncing the company's response to what it sees as a hate-based opposition.

"In this moment, it is absolutely critical for Anheuser-Busch to stand in solidarity with Dylan and the trans community," Jay Brown, senior VP at the Human Rights Campaign wrote. "However, when faced with anti-LGBTQ+ and transphobic criticism, Anheuser-Busch's actions demonstrate a profound lack of fortitude in upholding its values of diversity, equity, and inclusion to employees, customers, shareholders and the LGBTQ+ community."

The letter calls for the company to issue a statement backing Mulvaney; to "re-engage" with LGBTQ+ employees; and conduct transgender [inclusion] training for executives.

The letter was first reported by The Hill, which also noted that HRC is "preparing to lower Anheuser-Busch's long-standing 100 percent Corporate Equality Index score, a national benchmarking tool on corporate policies, practices and benefits relevant to LGBTQ employees." The warning comes at an inopportune time for the brewer: Pride Month, a time when brands often tout their efforts to support the LGBTQ+ community, begins on June 1.

Ah! I called them a censorship organization; I forgot that they're also a financial blackmail organization.

And people have by now figured out that Anheuser-Busch also owns the third-best-selling beer in the country, Michelob Ultra:

...

What's worse for the brewer is that the negative trend appears to be spilling into other AB InBev brands: Michelob Ultra dropped 8% for the week ending April 22, while Busch Light fell by 8% and Budweiser dropped by 13%, according to Beer Marketer's Insights.

As Anhueser-Busch faces the possibility of Bud Light (the country's number one beer brand) and Michelob Ultra (number three) falling out of the top five, gay and trans blackmail organizations demand they double-down and put more of their money and futures at risk to Affirm and Validate the Aggressively Mentally Ill.

A-B is, as one industry magazine puts it, in "serious trouble."

A staggering sales hit for Bud Light is worsening with each passing week following an ill-fated marketing tie-up with transgender social media influencer Dylan Mulvaney -- with the latest weekly figures showing a 21% drop.

During the week ended April 22 -- the most recent industry data available -- Bud Light sales plunged 21%, accelerating from a 17% slide a week earlier and an initial weekly drop of 6% when the controversy kicked off during the first week of April, according to Nielsen IQ and Bump Williams Consulting.

Meanwhile, beer volumes -- the number of cases sold, whether in packs of 12, 18 or 24 cans -- dropped an even steeper 26% last week, versus a 21% drop a week earlier and an initial drop of 11%, according to the data.

That's an indication that Bud Light's core customers -- who typically buy their beer in bulk -- are ditching the brand, beverage expert Bump Williams said in a Tuesday interview.

"Larger packages of Bud Light are not being purchased -- the 30-pack suitcases, the 20-packs, the 18-packs, the 12-packs -- they're all being impacted," Williams told The Post. "It's going to be very, very hard to reverse the decline."

...

Nevertheless, the precipitous sales drops of the past few weeks have left its sales year to date down a painful 8%, threatening Bud Light's leading position, the latest sales data show. Unless parent Anheuser-Busch turns things around, "then Bud Light is in serious trouble this year," according to Williams.

"I think it runs the risk of losing that No. 1 position at the end of calendar year 2023 to Modelo Especial," Williams said.

And has Anhueser-Busch fired the executives who greenlit this? No, they're only on leave until we Deplorables settle down.

Have they apologized? Hell no! Right now they're considering Affirming Dylan Mulvaney's Gender Identity.

Here's what they will do, Rubes: They'll run an ad showing country-type people.

You know, people like you, Rubes:

Over the weekend, Bud Light released a "countrified" YouTube ad showing young beer drinkers frolicking in the rain at a country music festival.

The ad, which premiered during the live airing of the NFL Draft last week on ABC and ESPN, shows the youngsters cracking open a can of beer as a hit song by the Zac Brown Band is heard playing in the background.

But critics accused the company of pandering in an attempt to regain consumer trust.

And, as I mentioned: People are expanding the boycott from Bud Light to other A-B brands.

During the controversy, sales have shot up for Bud Light's biggest competitors, Miller Lite and Coors Light, Williams said. What is more, he is beginning to see what is known as a negative halo effect -- other Anheuser-Busch brands are suffering because of the dispute.

"I also think that what's happening now is that anybody that is a Bud Light drinker and switches to Michelob Ultra because they don't want to be seen holding a Bud Light, someone down the bar is going to say, 'Hey, buddy, that's an Anheuser-Busch product you're holding,'" Williams said.

The slowdown in sales of Michelob Ultra is of particular concern to Anheuser-Busch because it had been one of the fastest-growing brands on the market, said David Steinman, vice president and executive editor at Beer Marketer's Insights.

...

According to Williams, the plunge in sales is hitting beer distributors especially hard, costing them millions of dollars every day. To stop the slide, Anheuser-Busch needs to cooperate with them and come up with a way to entice their former consumers back into the fold, he said.

Below, the Bud Light "Countrified" commercial. This commercial generated such backlash that the company disabled comments -- because comments were overwhelmingly negative.

If we want to change things, we have to actually fight. We cannot continue electing "business as usual" Republicans and following this inane, childish "but good conservatives and libertarians don't boycott" loser line. If corporations want to join the left, they can do so-- but without our business.

And I don't care which corporate GOPe cvcks they donate to.

Kevin McCarthy just told Ron DeSantis to stop fighting with his very important Corporate Donor Disney. Boy, we're hearing a lot of that lately.

House Speaker Kevin McCarthy (R-CA) bashed Gov. Ron DeSantis (R-FL) over his handling of a feud with Disney.

Appearing on CNBC's Squawk Box, McCarthy was critical of DeSantis's approach to Disney in a yearlong feud. On Wednesday, Disney sued DeSantis, claiming that he pursued a "relentless campaign to weaponize government power against Disney in retaliation for expressing a political viewpoint unpopular with certain State officials."

The House speaker advised DeSantis to drop his hard-liner approach and instead sit down and negotiate with the entertainment giant.

"I'd give him the same advice I gave President Biden," McCarthy said. "Why wouldn't you sit down and negotiate and talk. If there's differences, you can always find ways that you can solve this problem."

He pointed to Disney's status as a large employer inside of Florida as a reason to compromise.

"This is a big employer inside Florida," McCarthy continued. "I think the governor should sit down with them. I don't think the idea of building a prison next to a place that you bring your family is the best idea. I think it'd be much better if you sat down and solved the problems."

The House speaker isn't the first prominent Republican to take Disney's side in the fight with the governor.

On Thursday, 2024 presidential candidate Nikki Haley went so far as to invite Disney to South Carolina, saying it was a far more favorable atmosphere for businesses.

"If Disney would like to move their hundreds of thousands of jobs to South Carolina and bring the billions of dollars with them, I'll let them know I'll be happy to meet them in South Carolina and introduce them to the governor and the legislature that would welcome it," she said.

Former President Donald Trump also took a shot at DeSantis over the affair, claiming Disney would gain the upper hand against the Florida governor.

Many of us have been urging the GOP to end its suicidal deference to leftwing corporations for a decade or more. And now that some Republicans are actually following our advice, and getting results, the cries within the GOP grow every louder and shriller that we must go back to the old days of just saluting corporate logos and obeying our corporate leadership class.

It is not true that what is good for big business is good for America. It is especially untrue as regards what is good for conservative, traditionalist America.

If corporations want politics to stop intruding into their business, then they must stop intruding their businesses into our politics.

Corporations need to understand that acting as a propaganda firm for Marxism has consequences. It will not be all "upside" of pleasing progressives and getting likes on Twitter -- it will have a downside, too, as conservatives simply stop buying their terrible products.

They must be made to understand that joining the Marxist Totalitarians has a price. They must be made to care.

posted by Ace at 03:38 PM

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