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January 24, 2023

DOJ To File Lawsuit Against Google, Alleging Unfair (Monopoly) Dominance Over Online Advertising Market

Oh look who just woke the f*ck up.

What, isn't Google censoring what you want censored lately? What accounts for this sudden interest in a functioning marketplace free of monopolies?

There is an answer coming up.

he Biden Administration's Department of Justice (DOJ) is preparing to file an antitrust lawsuit against Google, alleging that the company has an unfair dominance over the digital ad market.

As reported by the New York Post, the federal lawsuit could be filed as soon as Tuesday against Google's parent company, Alphabet Inc. The suit will target Google's lucrative advertising business, which accounts for 80 percent of Google's overall revenue; in 2023, Google is projected to make at least $73.8 billion from advertising alone.

The revenue is generated primarily by connecting advertisers to newspapers, websites, and other outlets that may be willing to host them. However, some publishers have since complained that there is not enough transparency about where the money generated by advertisements ultimately goes, in terms of how much goes to Google and how much goes to the publishers themselves.

So there you go: Biden's DOJ is only suing because his media allies are complaining that Google's monopoly position gives it the power to set terms for advertising on their platforms, without telling them how much Google is making.

As far as Google's monopoly status hurting independent, non-legacy-media creators and all businesses looking to advertise: the hell with them.

The only thing that matters is that Biden's media allies think they should be making more money and have told their pet government to go bark some money out of Google for them.

So because this is only about paying off Biden's media allies, that's all it will take to make the action go away: Google will maintain its monopoly position by agreeing to pay Biden's media allies a better cut of the ad revenue.

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posted by Lamont the Big Dummy at 04:26 PM

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