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October 17, 2017

Monday Night Football Ratings Fall to Season Low

[A]s social media sparked with ESPN not showing the playing of the national anthem, another type of history was also being made: Last night's primetime broadcast of the Titans' 36-22 victory stumbled to a season low with a 6.1 in metered market results.

In a season stained by overall ratings declines and political controversy, that NFL Week 6 rating is down 13% from the early numbers of the much tighter October 9 matchup between the Minnesota Vikings and Chicago Bears. That MNF season low went on to deliver a 3.7 rating among adults 18-49 and a total viewership of 10.3 million. It's worth noting that the peek of last week's MNF came at halftime on the Disney-owned cabler when the new Star Wars: The Last Jedi trailer debuted.

Year-to-year, last night's MNF dipped just over 3% in the MM [major markets, I think] results from the Arizona Cardinals' 28-3 demolition of the New York Jets on October 17, 2016. With a rating that matched the Jets score, that demo season low eventually landed with a 3.0 among the 18-49s and 8.4 million viewers, an almost audience bottom.


I'm very heartened by all this. I guess that makes me an authoritarian nationalist populist or something.

I mean, we owe the Media Class a living, don't we? It's our duty to waste the precious few hours of our lives staring into an electric soma dispenser, right?

If the Corporate Class tells us to Consume, we must obey them. After all, they're our superiors on the social hierarchy.

That's what Principled Conservatism means in the Age of Trump, right?


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posted by Ace at 02:54 PM

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