Intermarkets' Privacy Policy

Donate to Ace of Spades HQ!

Recent Entries
Absent Friends
Bandersnatch 2024
GnuBreed 2024
Captain Hate 2023
moon_over_vermont 2023
westminsterdogshow 2023
Ann Wilson(Empire1) 2022
Dave In Texas 2022
Jesse in D.C. 2022
OregonMuse 2022
redc1c4 2021
Tami 2021
Chavez the Hugo 2020
Ibguy 2020
Rickl 2019
Joffen 2014
AoSHQ Writers Group
A site for members of the Horde to post their stories seeking beta readers, editing help, brainstorming, and story ideas. Also to share links to potential publishing outlets, writing help sites, and videos posting tips to get published. Contact OrangeEnt for info:
maildrop62 at proton dot me
Cutting The Cord And Email Security
Moron Meet-Ups

« If #NeverTrump Prevailed, Who Would They Nominate? | Main | Failure of Nerve? Coupists' F-16s Had Erdogan's Jet Targeted As He Flew Back to Istanbul, But Failed to Fire »
July 18, 2016

#Problematic: Ghostbusters, a $144 Million Budget Movie, Opens to Anemic $46 Million

2nd place for the weekend, beaten by "The Secret Life of Pets." That's understandable, sort of -- animated kids' movies own the weekend if they're any good -- but then, Ghostbuster's second place finish isn't anything to brag on, given that third place was held by the did-they-even-make-this-movie-and-if-so-why non-blockbuster Tarzan.

When you add in the fact that every feminist in the country Voted With Her Wasted Time and Dollars to see this flop, and that that business won't be repeat business, the Ghostbusters debut looks even weaker.

This isn't a tentpole, it's a tenthole. (Gendered innuendo intended.)

The big-budget franchise comedy opened to an estimated $46 million in North America, a problematic start for a movie with a net production budget of $144 million.

Plus the costs for advertising and prints which are really part of the budget, and usually included in the total figure -- and which can add almost another %100 over the production costs. For some reason Sony seems to be downplaying the total real costs of this movie.

During box-office press calls on Sunday morning, Sony executives were in full spin mode as they declared Paul Feig's all-female Ghostbusters reboot a triumph, pointing out that the $46 million opening was the biggest launch for a live-action comedy since Pitch Perfect 2 took in $69.2 million in May 2015.

"We are ecstatic with this opening. We have successfully restarted an important brand," Josh Greenstein, president of worldwide marketing and distribution, told The Hollywood Reporter.

But box-office analysts and rival studios are skeptical that Sony has indeed relaunched the storied franchise, considering $46 million is a problematic start for a movie with a net production budget of $144 million (rebates and tax incentives brought it down from $154 million). Ideally, they say, it should have opened to $60 million or more.

Feig's previous female-skewing comedies — including Bridesmaids and The Heat — were extraordinarily successful thanks to incredible multiples, as they held on week after week at the box office. But they cost a fraction of what Ghostbusters did. And they were standalone offerings, not a VFX-driven franchise comedy designed to revive a 30-year-old, marquee film series.

When factoring in marketing costs — the cost of promoting a summer tentpole globally can be upwards of $150 million — Ghostbusters may have to earn $375 million-$400 million worldwide to break even for Sony and partner Village Roadshow Pictures. That means it needs to do sizeable business overseas, since it could top out in the $130 million range domestically. (Sony insiders counter that the break-even number is $300 million).


"The more I ponder it, the worse this scenario plays out. Curiosity played a big factor in the $46 million debut and, as such, I doubt it will hold like a typical Feig comedy. In fact, I think it's going to drop big time when Star Trek Beyond and Ice Age: Collision Course open next week," says box-office analyst Jeff Bock.

"I know Sony is crowing about it being a great opening for a comedy, but the entire Ghostbusters legacy is what's at stake here, and it's not looking good. This was supposed to be a blockbuster," he continues. "Sony definitively did not launch a franchise, and seemingly they might be the only ones that don't know it. I know it's been a tough road for them, and I feel for them."


Ghostbusters did earn generally good reviews, but audiences gave it a B+ CinemaScore, instead of a resounding A.

I've read several of the positive reviews, from Social Justice Emporiums like Buzzfeed. Strangely, though the reviews came to the required conclusion of "Recommend," they sure seem littered with more criticisms than praise -- almost as if they had a strong bill of indictment, but were determined at the end to give the movie a pass.

Just like Comey giving Clinton a pass, in fact.

digg this
posted by Ace at 01:24 PM

| Access Comments

Recent Comments
Ben Had: "Seems the Philadelphia law enforcement and repor ..."

San Franpsycho: "Good morning again dear horde and a prayer for com ..."

[/i][/b][/s][/u]I used to have a different nic: "[i]Biden’s security regime reportedly divert ..."

pawn: "Counter sniper: Is that The guy that was supposed ..."

Pete Bog: "Morning all. Thought Vivek was great but histor ..."

LenNeal: "If Project 2025 is 900 pages long, ain't nobody go ..."

rhennigantx: "thx jj ..."

NR Pax: "In other cheerful news, Libs of TikTok has been cl ..."

French Jeton: "Good Morning ..."

[/i][/b][/s][/u]I used to have a different nic: "[i]Spent a good bit...? Shapiro didn't immediatel ..."

IC - #FJB: "Good morning. ..."

Senator John Yerkes Iselin: "Has there been any further info on the 28, er 21, ..."

Recent Entries

Polls! Polls! Polls!
Frequently Asked Questions
The (Almost) Complete Paul Anka Integrity Kick
Top Top Tens
Greatest Hitjobs

The Ace of Spades HQ Sex-for-Money Skankathon
A D&D Guide to the Democratic Candidates
Margaret Cho: Just Not Funny
More Margaret Cho Abuse
Margaret Cho: Still Not Funny
Iraqi Prisoner Claims He Was Raped... By Woman
Wonkette Announces "Morning Zoo" Format
John Kerry's "Plan" Causes Surrender of Moqtada al-Sadr's Militia
World Muslim Leaders Apologize for Nick Berg's Beheading
Michael Moore Goes on Lunchtime Manhattan Death-Spree
Milestone: Oliver Willis Posts 400th "Fake News Article" Referencing Britney Spears
Liberal Economists Rue a "New Decade of Greed"
Artificial Insouciance: Maureen Dowd's Word Processor Revolts Against Her Numbing Imbecility
Intelligence Officials Eye Blogs for Tips
They Done Found Us Out, Cletus: Intrepid Internet Detective Figures Out Our Master Plan
Shock: Josh Marshall Almost Mentions Sarin Discovery in Iraq
Leather-Clad Biker Freaks Terrorize Australian Town
When Clinton Was President, Torture Was Cool
What Wonkette Means When She Explains What Tina Brown Means
Wonkette's Stand-Up Act
Wankette HQ Gay-Rumors Du Jour
Here's What's Bugging Me: Goose and Slider
My Own Micah Wright Style Confession of Dishonesty
Outraged "Conservatives" React to the FMA
An On-Line Impression of Dennis Miller Having Sex with a Kodiak Bear
The Story the Rightwing Media Refuses to Report!
Our Lunch with David "Glengarry Glen Ross" Mamet
The House of Love: Paul Krugman
A Michael Moore Mystery (TM)
The Dowd-O-Matic!
Liberal Consistency and Other Myths
Kepler's Laws of Liberal Media Bias
John Kerry-- The Splunge! Candidate
"Divisive" Politics & "Attacks on Patriotism" (very long)
The Donkey ("The Raven" parody)
Powered by
Movable Type 2.64