Intermarkets' Privacy Policy
Support


Donate to Ace of Spades HQ!





Recent Entries
Megan McArdle: If Lois Lerner's Computer Gave Her The "Blue Screen of Death," As a Witness Claims, That Means The Data On It The Hard Drive Was Probably Recoverable | Main | Of Course: Dracula, The Superhero Origin Story Movie
July 02, 2014

Burger King Launches Gay Whopper

The Politicization of Everything, as Sonny Bunch calls it, now includes cheeseburgers.

Burger King has concocted yet another way to have it your way: a gay pride burger.

The Proud Whopper, as it's called, comes wrapped in a rainbow colored wrapper with this inscription: "We are all the same inside." It will be sold through Thursday at one Burger King restaurant on San Francisco's Market Street, that was at the heart of the route for last weekend's 44th annual San Francisco Pride Celebration & Parade.

Burger King on Wednesday morning at 8 a.m. EST plans to post a two-minute video about the Proud Whopper on its YouTube channel.

"It showcases who we are as a brand," says Fernando Machado, senior vice president of global brand management at Burger King. "It shows how we, as a brand, believe in self-expression."

The inspiration behind the unusual burger wrap and video, he says, is Burger King's localized efforts to put into motion actions that support its recently-tweaked slogan: "Be Your Way."

I don't know if the Gay Pride Whopper is any different than a regular Whopper, apart from the rainbow-foil packaging. I suppose the whole idea is that it shouldn't be any different. (It would be sort of funny if the slogan were "We're all the same inside" but then it turns out the Gay Pride Whopper has Thousand Island dressing on it or something.)

So they're just selling you some rainbow foil.

It's just strange to sell mundane items branded for identity politics -- why is there no Black Pride Whopper?

Does Burger King not support its black clientele?

Via @allahpundit.

What had been a joke in the mid-90s is now a reality.


digg this
posted by Ace at 01:56 PM

| Access Comments




Recent Comments
sven10077@sven10077[/i][/b][/s]: "71 Posted by: CharlieBrown'sDildo at October 31, 2 ..."

Super Creepy Rob Lowe: "75 >>Space tourism is an early step towards that.& ..."

Misanthropic Humanitarian, let's bungle in the jungle : "Was Shep in tears? Any cannibalism going on out th ..."

wrg500: ""in-flight anomaly" A nice way of saying ooops, we ..."

toby928(C): "I would pay $25K to go into space.  That's th ..."

Shemp Obola: "Don't panic! By EO, I will now appoint an Ebola na ..."

Niaomi Wolf: "Rockets are phallic objects driven and built by ME ..."

Roy: "The concept was safe. The hydrogen wasn't. Posted ..."

that guy who first sailed out of sight of land: "[i]How about the first man who sailed out of sight ..."

creeper: "The first mr. creeper, may he RIP, was a pilot. I ..."

toby928(C): "[i]If an explosion on ignition is an "in-flight an ..."

Marcus T: ">>Space tourism is an early step towards tha ..."

Recent Entries
Search


MuNuvians
Polls! Polls! Polls!
Frequently Asked Questions
The (Almost) Complete Paul Anka Integrity Kick
Top Top Tens
Greatest Hitjobs

The Ace of Spades HQ Sex-for-Money Skankathon
A D&D Guide to the Democratic Candidates
Margaret Cho: Just Not Funny
More Margaret Cho Abuse
Margaret Cho: Still Not Funny
Iraqi Prisoner Claims He Was Raped... By Woman
Wonkette Announces "Morning Zoo" Format
John Kerry's "Plan" Causes Surrender of Moqtada al-Sadr's Militia
World Muslim Leaders Apologize for Nick Berg's Beheading
Michael Moore Goes on Lunchtime Manhattan Death-Spree
Milestone: Oliver Willis Posts 400th "Fake News Article" Referencing Britney Spears
Liberal Economists Rue a "New Decade of Greed"
Artificial Insouciance: Maureen Dowd's Word Processor Revolts Against Her Numbing Imbecility
Intelligence Officials Eye Blogs for Tips
They Done Found Us Out, Cletus: Intrepid Internet Detective Figures Out Our Master Plan
Shock: Josh Marshall Almost Mentions Sarin Discovery in Iraq
Leather-Clad Biker Freaks Terrorize Australian Town
When Clinton Was President, Torture Was Cool
What Wonkette Means When She Explains What Tina Brown Means
Wonkette's Stand-Up Act
Wankette HQ Gay-Rumors Du Jour
Here's What's Bugging Me: Goose and Slider
My Own Micah Wright Style Confession of Dishonesty
Outraged "Conservatives" React to the FMA
An On-Line Impression of Dennis Miller Having Sex with a Kodiak Bear
The Story the Rightwing Media Refuses to Report!
Our Lunch with David "Glengarry Glen Ross" Mamet
The House of Love: Paul Krugman
A Michael Moore Mystery (TM)
The Dowd-O-Matic!
Liberal Consistency and Other Myths
Kepler's Laws of Liberal Media Bias
John Kerry-- The Splunge! Candidate
"Divisive" Politics & "Attacks on Patriotism" (very long)
The Donkey ("The Raven" parody)
News/Chat
Archives
Powered by
Movable Type 2.64