Wow: "Pheromone Parties" Aims to Cut Right to the Heart of the Courtship Ritual

As you probably have read, pheromones play an important role in determining, on a subconscious level, whether you like someone or not.

Now, the old way of determining compatibility was to go on a few dates with someone, and trust that if the potential coupling had the right amount of "chemistry" -- partly a matter of mutually agreeable pheromonal response -- then that would become apparent in the normal course of talking, sitting next to each other in movie theaters, and so on.

But that's so 100,000 BC to AD 2012. The Guardian reports on a new "dating craze" taking LA by storm-- bringing one of your stinky t-shirts to a bar and letting patrons sniff it to get a quick read on whether they like the smell of your discarded skin flakes and subcutaneous oils.

You should probably know that the media defines a "craze" as "something grabby that's happened twice."

Sleep in a T-shirt for three days, bag it and take it to a bar. Then let people smell it. If they're drawn to your scent, they have their photo taken with your bag, so you can track them down and get chatting.

Oh, for some reason these bags seem to be anonymously submitted, I think.

...

As we all stood politely by the bar, a pile of T-shirt-filled plastic bags gradually appeared on a table, numbered with blue labels for the boys, and pink for the girls, which we all politely ignored for the first 10 minutes. Finally a couple of brave souls sauntered over and started sniffing the bags. The table was quickly swamped.

Oh, another rule is that you're not supposed to wash during the stinking-up-the-t-shirt phase. Apparently women tend to ignore this rule and wind up with barely any smell on their t-shirts, and men embrace it with gusto, and leave, maybe, too much.

I have no idea what to make of this, except to say that if a new way of dating has been invented that avoids spending money on dinner and time watching musical theater, and instead provides a fast, efficient, grungily-primal route to having sex based on nothing but stinkiness, then A Dude Must Have Thought ot It.

Via Instapundit.

posted by Ace at 02:21 PM

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