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July 27, 2012

Grocery Store Launches 'Man Aisle'

Not a bad idea. Razors, jerky, beans, bacon, and beer. And other stuff.

An Upper West Side grocery store yesterday launched the city’s first “man aisle” — a portion of the store dedicated to facilitate a dude’s otherwise-arduous trip to the grocery store by putting everything in one convenient location — from condoms to steak sauce.

“It’s your essentials,” explained Ian Joskowitz, 43, chief operating officer of Westside Market NYC. “It’s your water, alcohol, soaps, shampoos, deodorants, razors.

“If you’re going to have some guys over to watch a game, you can pretty much stand here — not move two feet — and get your beer, barbecue sauce, chips, whatever. It’s all right here!”

Joskowitz and the store’s CEO, George Zoitas, were inspired to create the manspace — conveniently located right next to the beer section — after reading an ESPN study showing 31 percent of men are shopping for their families, up from 14 percent in the 1980s.

Did they miss anything?

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posted by rdbrewer at 04:50 PM

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