Glenn Beck, the former Fox News Channel host, drew the ire of a wide spectrum of liberal groups while his program aired nationally. But according to several people who watched the process from the inside, it was Media Matters that orchestrated much of the opposition to Beck.
“We called it ‘fingerprint coverage,’” explains one former staffer, “where you know it was the result of your work.” As an example, he cites the left-wing group Color of Change, co-founded by the controversial former White House “green jobs” czar Van Jones, which received much of the credit for pressuring advertisers to drop their sponsorship of Beck’s show. But in fact, he says, Media Matters developed the campaign that cowed Beck’s sponsors.
Media Matters, according to its 2010 tax filing, gave a $200,000 grant to Citizen Engagement Laboratory, Color of Change’s parent group. The purpose of the grant, according to the document, was for a “campaign to expose Glenn Beck’s racist rhetoric in an effort to educate advertisers about the practices on his show.”
High profile though these victories against conservatives were, Media Matters has perhaps achieved more influence simply by putting its talking points into the willing hands of liberal journalists. “In ‘08 it became pretty apparent MSNBC was going left,” says one source. “They were using our research to write their stories. They were eager to use our stuff.” Media Matters staff had the direct line of MSNBC president Phil Griffin, and used it. Griffin took their calls.
Stories about Fox News were especially well received by MSNBC anchors and executives: “If we published something about Fox in the morning, they’d have it on the air that night verbatim.”
But MSNBC executives weren’t the only ones talking regularly to Media Matters.
“The entire progressive blogosphere picked up our stuff,” says a Media Matters source, “from Daily Kos to Salon. Greg Sargent [of the Washington Post] will write anything you give him. He was the go-to guy to leak stuff.”
“If you can’t get it anywhere else, Greg Sargent’s always game,” agreed another source with firsthand knowledge.
Reached by phone, Sargent declined to comment.
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Reporters who weren’t cooperative might feel the sting of a Media Matters campaign against them. “If you hit a reporter, say a beat reporter at a regional newspaper,” a Media Matters source said, “all of a sudden they’d get a thousand hostile emails. Sometimes they’d melt down. It had a real effect on reporters who weren’t used to that kind of scrutiny.”
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Media Matters also began a weekly strategy call with the White House, which continues, joined by the liberal Center for American Progress think tank. Jen Psaki, Obama’s deputy communications director, was a frequent participant before she left for the private sector in October 2011.