The RedState/Dan Riehl/Jamie Radtke Fur-Pile | Main | Jim Carrey Proposes To Emma Stone
August 25, 2011

Brave New Creepy, Invasive World

Advertisers to use facial recognition technology to tailor commercial pitches. So, when you walk up to, say, a newsstand, it recognizes your face and cross-references your buying habits. Then it starts hawking K-Y Jelly to you and Val-U-Rite vodka. Right in front of your new girlfriend.

It seems to know you're a woman in your late 20s and, in fact, it does. When you looked at the display, it scanned your facial features and tailored its messages to you.

Once the stuff of science fiction and high-tech crime fighting, facial recognition technology has become one of the newest tools in marketing, even though privacy concerns abound.

. . .

The commercial applications of facial recognition are in contrast to those being used by law enforcement to identify specific individuals. Companies, at least at this point, mostly just want to pinpoint a demographic based on age and gender to tailor their ads.

But even this facial recognition-lite alarms privacy advocates, given that it could greatly popularize and expand use of the technology.

Intel Corp., which makes such software, said it's widely adaptable.

"You can put this technology into kiosks, vending machines, digital signs," said Christopher O'Malley, director of retail marketing for Intel's embedded and communications group. "It's going to become a much more common thing in the next few years."

You know that penis enlargement medical clinic website you visited last year? Uh-huh. You'll be hearing from them again soon. Next time you buy a Mountain Dew at the local 7-11.

At the pace this technology is advancing, we need a comprehensive privacy statute, one that addresses some of the legal fictions that have crept into Fourth Amendment jurisprudence regarding reasonable expectation of privacy. One should not have to feel creeped out simply because they went to the store to buy some Ding Dongs.

Follow me on Twitter.

Dave Chappelle asks: What if targeted advertising actually hit you in meatspace? The future is here, Dave. The future is here. (Content warning: language.)


digg this
posted by rdbrewer at 02:01 PM

| Access Comments




Recent Comments
votermom pimping great books!: "Our doggeh has not let Girl Franpsycho out of his ..."

Gordon: "Pat, Fear not. They will find it, and tell thei ..."

Anonymous-9: "Thanks to all the commenters who let the family kn ..."

Cosmic Charlie: "The Austin 2nd set smoked ..."

fly gal: "The pet thread is such a great, cathartic avenue a ..."

colfax mingo: "Nice pet tales and pics. RIP. Vegan is just ..."

stace : "That "smart dog" link is funneh! ..."

Deplorable Lady with a Deplorable Basket of Deplorable Cats: "Grammie: Such a beautiful picture of Annie posed a ..."

Pat*: "Once again, little going on in Idaho's Treasure Va ..."

BJ54: "PURE what? (I leave the answer to your imagination ..."

wth: "I'm never in here on Saturday. Pet thread is cool! ..."

JackStraw: ">>JS, check out the Row jimmy from philly fall sho ..."

Recent Entries
Search


MuNuvians
Polls! Polls! Polls!
Frequently Asked Questions
The (Almost) Complete Paul Anka Integrity Kick
Top Top Tens
Greatest Hitjobs

The Ace of Spades HQ Sex-for-Money Skankathon
A D&D Guide to the Democratic Candidates
Margaret Cho: Just Not Funny
More Margaret Cho Abuse
Margaret Cho: Still Not Funny
Iraqi Prisoner Claims He Was Raped... By Woman
Wonkette Announces "Morning Zoo" Format
John Kerry's "Plan" Causes Surrender of Moqtada al-Sadr's Militia
World Muslim Leaders Apologize for Nick Berg's Beheading
Michael Moore Goes on Lunchtime Manhattan Death-Spree
Milestone: Oliver Willis Posts 400th "Fake News Article" Referencing Britney Spears
Liberal Economists Rue a "New Decade of Greed"
Artificial Insouciance: Maureen Dowd's Word Processor Revolts Against Her Numbing Imbecility
Intelligence Officials Eye Blogs for Tips
They Done Found Us Out, Cletus: Intrepid Internet Detective Figures Out Our Master Plan
Shock: Josh Marshall Almost Mentions Sarin Discovery in Iraq
Leather-Clad Biker Freaks Terrorize Australian Town
When Clinton Was President, Torture Was Cool
What Wonkette Means When She Explains What Tina Brown Means
Wonkette's Stand-Up Act
Wankette HQ Gay-Rumors Du Jour
Here's What's Bugging Me: Goose and Slider
My Own Micah Wright Style Confession of Dishonesty
Outraged "Conservatives" React to the FMA
An On-Line Impression of Dennis Miller Having Sex with a Kodiak Bear
The Story the Rightwing Media Refuses to Report!
Our Lunch with David "Glengarry Glen Ross" Mamet
The House of Love: Paul Krugman
A Michael Moore Mystery (TM)
The Dowd-O-Matic!
Liberal Consistency and Other Myths
Kepler's Laws of Liberal Media Bias
John Kerry-- The Splunge! Candidate
"Divisive" Politics & "Attacks on Patriotism" (very long)
The Donkey ("The Raven" parody)
News/Chat
Archives
Powered by
Movable Type 2.64