Back in style: rabbit ears and free TV

When you lose 300,000+ customers over 6 months, maybe its time to reconsider the price/value equation you're offering customers.

...Many pay TV customers are making the same decision. From April to September, cable and satellite companies had a net loss of about 330,000 customers. Craig Moffett, a longtime cable analyst with Sanford C. Bernstein, said the consensus of the industry executives he had talked to was that most of these so-called cord-cutters were turning to over-the-air TV. “It looks like they’re leaving for the antenna,” he said...

Blowing off a $90/month cable bill allows for more eating out, some movies, paint to repaint several rooms in a house, etc. Over the span of a year, you could buy enough tools and materials to re-trim a crib with mouldings you made yourself, or build a fancy wall unit, etc.

I find this this new consumer pragmatism encouraging. Cable exec's probably not so much.

posted by Purp at 02:53 AM

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