Putting the cart before the horse

Suppose you're a restaurant owner. Suppose a local newspaper restaurant reviewer has announced they'll be dining at your establishment on a particular night.

You'd do all you could to make them a happy camper, right?

You'd cater to their every whim, right?

You'd make sure they got a good food, prepared precisely as they specified, right?

You make sure the ambiance was perfect and all your usual rowdy and obnoxious low life customers were quickly hustled out the back door with promises of a free diner next week or something if they'll just go somewhere else that particular night, right?

THEN and ONLY THEN would you have the reviewer beaten to a pulp AFTER a bad review came out, right?

Well that's the way normal restaurant owners would do it. But Timothy Rankins is no "normal" restaurant owner. He sees things kinda differently.

You see, Dale Carnegie graduate Timmy, boldly tried a new and exciting strategy in interpersonal relations and had the reviewer beaten to a pulp PROACTIVELY as the guy was leaving the restaurant.

I must admit, this is a most novel and creative approach to dealing with the media, and I wish him well blazing this new trail, but I do have some serious doubts about its real world ability to win friends and influence people.

posted by Purp at 09:43 PM

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