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December 23, 2009

Whoa: Chris Matthews' Ratings Fall Below Level of Largest Bloggers

How the flighty have fallen.

At least in the 25-54 demographic... yesterday, his ratings were...

58,000.

Chris Matthews has been a mainstay of the MSNBC line-up for years, but December is shaping up to be one his worst months compared to the rest of the cable news landscape.

Matthews had his worst week in 2009 last week in the A25-54 demographic for his 5pmET live airing, averaging 88,000 viewers, according to Nielsen data. The previous week, he had his 2nd worst week, averaging 99,000.

I don't pull those kinds of numbers, myself. I get that in a full day, which is an apples-to-orange comparison, because really my numbers are 10-20,000 people coming back multiple times.

But a larger blogger? 58,000 is a lot of hits in an hour, no doubt. But... I think there are bloggers that can put those numbers up from time to time.


In somewhat related news, some Time reporter just told Chris Matthews the Democrats are digging up dirt on turncoat Griffith -- in order, he speculated, to scare hell out of other people thinking of doing the same thing.

I figured I'd help get the word out, because, God knows, practically no one saw him say this on Chris Matthews.

Question: Does this mean bloggers will stop going on Chris Matthews for exposure, and Chris Matthews will start underblogging for Andrew Sullivan to get ratings?

Get your shinebox, you stupid fuckin' little butterball pudgebunny.


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posted by Ace at 05:48 PM

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