I Don't Know What This Is Advertising, But I'm Pretty Sure I Don't Want It

Half creepy, half silly commercial running on G4 right now:

It's an ad for this, which helps me not, because I don't know what "this" is. Some kind of viral marketing campaign designed to sell you... viral marketing, or something.

This article attempts, sorta, to explain it all, but I'm still puzzled. Apparently...

Square is the new round, haven't you heard? Attik is trying to get the word on the street with a combination of a prolific interactive site and a savvy guerilla marketing campaign for the 2008 Scion xB.

"Want2bSquare" is a visually stunning world of color and trap doors that invites the user to explore, play games and watch video in its Scion-inspired square universe.

Ah. The Toyota Scion. It's a campaign designed to raise awareness about Toyota's new very-squarish modeling on its Scions.

Congratulations, Toyota. You have successfully raised my awareness of your product, and made me absolutely terrified by it.

posted by Ace at 11:28 PM

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