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March 29, 2007

6% of Americans Read Blogs At Least Daily?

Allah doesn't buy it, and I guess I don't either. When you're down to such low numbers the MoE is pretty big compared to the number itself.

6% of the country isn't reading independent political blogs, bit they are reading gossip blogs, pseudoblogs like Television Without Pity, TechBlogs, blogs connected to major publications, etc.

Political blog readers? Eh, probably 2 million or so. Which is kind of low, but not when one excludes anyone in college or younger (very young people don't care about politics, and most collegians already know everything they need to know), and those who are simply too old to have really jumped on to this internets dealio, and those who simply are too poor to have a computer and a hook-up -- well, it's a small but nontrivial swath of those who could conceivably be expected to be reading blogs. It's, um, kind of huge when you think where it was four years ago.

I think people may be claiming to be reading political blogs because it sounds a little bit better than saying "I'm spending upwards of six hours a day arguing about Lost on Television Without Pity."

Dean Barnett guestimatess 300,000 as to the total number of conservative political blog-readers out there. I'd guess it's higher -- 500,000 or 600,000 or so.

But there doesn't seem like much room for the entire blogosphere to grow. Instapundit is the biggest right-leaning blogger, but his traffic really hasn't grown much over the past couple of years. Well, from about 100,000 uniques a day to 170,000. Not really the sort of explosive growth one might have expected. LGF has grown (based on memory) from about 80,000 per day to about 120,000.

Actually, putting those two together gives you around 300,000, which is Barnett's estimate, but I'd guess there's an equal number of conservative blog readers who don't read either. Andrew Sullivan is a fairly big blogger, but when I mention him, a lot of people are like "Who?" And some mean that seriously.

Even those who get the biggest traffic aren't attracting a majority of the potential market.

Except for Kos. Because liberals, you see, are very lemming-ish.

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posted by Ace at 10:26 PM

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