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June 13, 2005

A Bit of Shameless Pimping

by Zelda of The Urban Grind

While Ace gets settled, I just thought I'd put up something in response to hist latest post on Time magazine's anti-American bias.

Unfortunatly, anti-American bias is nothing new in the American MSM. It's just more noticeable now that Newsweek's irresponsible Koran flushing tale sparked riots where about sixteen people were killed. It's great that Ace, and others blog about it. Also, I supposed writing letters to the editors is fine. Yet the only response these editors will give, if anything, is that as journalists, their job is to get to the "truth" without having to worry about something as "trivial" as citizenship.

No, the MSM needs to be hit where it really hurts -- their wallets. Most people don't realize that 95% of a magazines revenue comes from advertising. Newstand and subscription sales may, or may not even offset their mailing costs. I know this first hand since I used to sell magazine advertising.

So a few weeks ago, I started a new blog -- Madison Avenue Maverick which provides the names of Newsweek's advertisers, their addresses, their heads of marketing, and their advertising agencies which place their print media.

Currently, the focus has been just Newsweek. But it may just include Time, and other publications going forward. As I see it, if Terry Rakolta was able to get sponsors to boycott "Married With Children" and if gay rights groups were able to get Dr. Laura's talk show cancelled even before it aired, then I don't see why us ordinary concerned American citizens can't have a similar effect.

So feel free to write these companies and their ad agencies. I mean, we're *all* potential customers of theirs, so it might just work.


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posted by Ace at 03:20 PM

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