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The San Francisco Chronicle recently reported that the party was seeking advice from George Lakoff, a professor of linguistics and cognitive sciences at the University of California, who argues that the Democrats must develop a message that resonates more deeply with voters. In his latest book ("Don't Think of an Elephant: Know Your Values and Frame the Debate"), Lakoff argues that Democrats should change their words. For example, the deficit should be labeled a "baby tax''; same-sex marriage should be referred to as "the right to marry''; and trial lawyers should instead be called "public protection attorneys." Message: we're angry, but you're so stupid that if we smile and change the vocabulary, you'll go along.
He concludes:
In therapy, the first order of business in treating the Democrats' "post election stress syndrome" should not be coping, but anger management. And that starts with acceptance.