Report: Executive Who Spearheaded Jaguar's Woke Genderbender Rebrand Fired, Escorted Out of Building by Security

Think different you guys

Challenge everything you guys

Cut your genitals off you guys

In case you have managed to forget this Gender Apocalypse Meth Nightmare, here's your reminder:

Here's Gerry McGovern, the Chief Creative Officer who oversaw the effort to turn Jaguar into a trans brand.

Reportedly -- "reportedly" is a weasel word the media uses to mean "other people are reporting this, but we cannot confirm it, so we're just rewriting the original report" -- he's not only been "suddenly" fired, but was also "escorted from the office."

Jaguar Land Rover designer behind woke rebrand 'escorted from office'

Executive was behind pink EV that drew criticism from Nigel Farage and Donald Trump

The designer behind Jaguar's controversial "woke" rebrand has reportedly been dismissed from the carmaker just days after a new chief executive took over.

Gerry McGovern, who was formerly Jaguar Land Rover's (JLR) chief creative officer, was told he was being dismissed with immediate effect on Monday.

He was then escorted out of the office, according to reports, although details of his exit remain unclear.

JLR, which is owned by Indian conglomerate Tata, declined to comment.

The turmoil comes just days after PB Balaji, the former finance boss of Tata Motors, succeeded Adrian Mardell as chief executive of JLR.

It brings an abrupt end to Mr McGovern's 21-year career at the carmaker, where he masterminded a revamp of Land Rover's Defender model and the company's line-up of Range Rovers.

He was also the main creative force behind last year's radical rebrand of Jaguar that aimed to shift the marque away from its traditional "Jag Man" image towards ultra-wealthy customers.

...

The backlash was dismissed as "vile hatred and intolerance" at the time by Rawdon Glover, the managing director of the Jaguar brand.

"We need to re-establish our brand and at a completely different price point so we need to act differently," he told the Financial Times.

So apparently the "ultra-wealthy" are the Davos set.

Happy Thursday!

posted by Ace at 12:10 PM

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