THE MORNING RANT: Ford to Suspend Production of its Slow-Selling F150 Conflagration Lightning Electric Pickup Truck

The rolling (and occasionally exploding) catastrophe of Ford Motor Company’s regrettable decision to bet big on electric vehicles keeps getting worse. While headlines like those below about Ford suspending production of its awful electric pickup truck give me some schadenfreude, I don’t wish for Ford to fail. I actually wish for the company to be liberated from its enviro-globalist destructor, Jim Farley (CEO), and to re-focus on once again making great American, gas-powered vehicles.

Although Bloomberg is behind a paywall, the simple beauty of the headline at this link brings me a smile: “Ford to Halt F-150 Lightning Production as EV Demand Wanes” [Bloomberg – 10/31/2024]

Here is a CNBC story that is not behind a paywall:

“Ford to halt production of electric F-150 Lightning next month until January” [CNBC – 10/31/2024]

Ford Motor plans to halt production of its all-electric F-150 Lightning from mid-November until early next year to address bloated inventories and narrow losses on the pickup trucks.

“We continue to adjust production for an optimal mix of sales growth and profitability,” Ford said in an emailed statement.

I know exactly how Ford can align production of its E-dsel pickup truck with consumer demand in a way to maximize profitability. Real simple – it just needs to adjust production of the F150 Conflagration Lightning down to zero units, stopping the hemorrhaging, and eliminating the need for costly incentives to get dealers and consumers to take delivery of the unwanted e-pickup.

Ford on Monday said its Model-e EV operations are expected to lose about $5 billion this year.

The production slowdown represents a fall from grace for the F-150 Lightning. Ford executives such as CEO Jim Farley once touted the vehicle as having the same importance as the Model T, but the company has moved to slashing planned output of the pickup in half to begin this year.

Ford’s EV losses are not sustainable. I’ll have plenty more to say about its e-problems, but I did want to get a quick post up about this breaking news, which is another important milestone in the denouement of the corporate EV social contagion.

[buck.throckmorton at protonmail dot com]

posted by Buck Throckmorton at 11:00 AM

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