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Taking as an example an app that has 10 million installs and makes $10 million in revenue per year - pretty normal stuff - the new fee structure would entail:
- A 3% transaction fee on purchases.
- A 10% commission on sales.
- A 49% "Core Technology Fee" on because fuck you, that's why.
So the new relaxed rules would double Apple's cut of your revenue.
And if your app makes less than 57 cents per user on average - again, pretty normal with a free app - you would end up paying Apple for the privilege of them doing nothing for you.
Unlike Twitter which can operate from the US and safely ignore EU posturing, Apple could face an outright ban of its devices from one of its largest markets if the EU got serious.
Apple claims that 99% of apps would save money under the new terms listed above... Which means that 99% of apps have no users.
It's also entirely self-serving, because what it hides is that the 1% of apps that are actually successful would be worse off.
We've seen leaks that the chips are already on the production line at TSMC, so given lead times of five to six months for current-generation chips, this makes sense.
The real action though is with the new laptop chips, and those aren't expected until the end of the year, with the Strix Point Halo - 16 CPU cores and PlayStation 5 level graphics - pushed back to next year.
Much as I enjoy shitting on the idiocy of the tech press, this is at least the second time that Tech Crunch has mocked itself for its September article proclaiming that tech layoffs were "almost a thing of the past".
Good for them.
Disclaimer: This is your last chance. After this, there is no turning back. You take the blue pill - the story ends, you wake up in your bed and keep paying 30% of every dollar you ever earn. You take the red pill - you pay 60%, maybe more, and I show you how deep the shithole goes. Remember, all I'm offering is fuck you.