The Marvels Not Only Had the M-She-U's Lowest Opening, But Now Sets a New Record For Biggest Fall From Weekend One to Weekend Two

The Marvels debuted with a record -- worst opening for any M-She-U movie ever-- and now breaks another record, biggest second weekend drop, which is quite a trick considering how low the first weekend's takings were.

In continuing to solidify its reputation as one of the biggest duds to ever hit the silver screen, The Marvels has followed-up its record-breaking opening weekend and first Monday box offices underperformances by posting the worst second weekend box audience drop-off in the history of not just the Marvel Cinematic Universe, but comic book movies as a whole.

Per information provided by box office data aggregator The Numbers, The Marvels only managed to pull in $10,200,000 domestically during its second weekend in theaters -- a drop of 78% when compared against its $46,100,859 pull a week prior.

As noted above, this figure represents the worst such audience drop-off suffered by any MCU or comic book film, beating out both the respective 69.9% and 74% faced by previous record holders Ant-Man and the Wasp: Quantumania and Morbius.

Further, this audience disinterest also left The Marvels to walk away from the weekend as its fourth most popular film, coming in behind The Hunger Games: The Ballad of Songbirds & Snakes ($44,000,000), Trolls Band Together ($30,600,000), and Sony's holiday-themed schlock-horror film Thanksgiving (which tied Marvel's latest in box office total, but did so with 800 less available theaters).

The non-hits just keep coming for Woke Disney. On Wednesday, they're releasing their big 100th-anniversary-celebration movie, Wish.

Will Wish get Disney back on track?

Well, the heroine is explicitly an activist trying to overcome the bad rule of a white male (of course) king.

Because you know how activists are willing to spend money to "see themselves" on screen!

Overall critical reviews are mixed-to-bad. Film Threat's Alan Ng says it's the worst Disney animation he's ever seen, and he's a longtime (former?) Disney animation fanboy. He even went to Disney animation fantasy camp, and yeah, that's actually a real ting.

WDW_Pro looked at some numbers and has concluded that Disney placed five movies in the top box-office disasters of all time. He excluded movies released during covid from this analysis, as their failure was caused by the pandemic.

In 2023, Disney managed to knock five flops out of the worst box office failures of all time. In their place are Strange World, Indiana Jones and the Dial of Destiny, The Little Mermaid, Ant-Man and the Wasp: Quantumania, and now The Marvels. Two of those films (Indy and Marvels) are the top two flops of all cinematic history -- and it isn't even close. And guess what, folks? Wish is coming out to lackluster reviews this Wednesday.

If you're not yet clued into the terrible situation that Disney is facing, you'd better recognize it at this point. Wall Street, take notice. Content creation might not be the biggest sector of The Walt Disney Company, but it's the lifeblood that feeds all the other sources of revenue other than ESPN. Do you think kids are rushing to the theme parks to see Strange World characters? Think again. Do you think mommies and daddies are buying up Captain Marvel toys this holiday season? No. This is a company that can only live off of sequel assembly line quick fixes for so long. And if they can decimate properties like The Little Mermaid so badly, why should we believe in Frozen 17?

Not only has Disney failed, but unfortunately the main stream press has failed in adequately foreseeing this, relaying this, and articulating this. But we here at That Park Place are just getting started.

As Bob Iger's money-losing clutch on power is being threatened by investor Norman Peltz, he apparently has called out a major woke investor to help him fight Peltz off. An investment group called "ValueAct" is buying up Disney stock, and is reportedly "in a dialogue" with Disney's leftwing management.

WDW_Pro thinks they've been invited in as a White Knight to save Iger (and continue punishing actual Disney shareholders).

ValueAct Capital began buying Disney this summer during the Hollywood strikes and it is now one of the investor’s largest positions, the Activist Spotlight has learned.

The activist has been in dialogue with Disney's management and is still growing their position, according to the Activist Spotlight.

ValueAct believes that Disney's theme parks and consumer products businesses are alone worth low $80s per share.

In further news of woke corporations: There was finally some accountability at Bud Light for their disastrous sales decline.

Anheuser-Busch's chief US marketing officer steps down as sales continue to plunge in the wake of Dylan Mulvaney and Bud Light fiasco: World's biggest brewer reports 13.5% slump in revenue in the third quarter

CMO Benoit Garbe is stepping down after fallout from Bud Light's boycott

The Anheuser Busch InBev marketing chief is leaving at the end of the year

It comes as Bud Light parent company reported shocking third quarter returns

The US chief marketing officer of Anheuser-Busch InBev is stepping down amid the company's continuing slump in sales, following Bud Light's disastrous collaboration with transgender influencer Dylan Mulvaney earlier in the year.

Benoit Garbe is set to leave his role at Bud Light's parent company at the end of the year, it was announced Wednesday, 'in order to embark on a new chapter in his career.'

Serving as the company's CMO for just over two years, his tenure was marred by an April marketing debacle where a Bud Light partnership with Mulvaney led to a boycott by the brand's customers and a significant loss in revenue.

The fallout from the Mulvaney partnership led to a devastating stint for Bud Light, where it suffered repeat double-digit revenue drops on a near-weekly basis.

Nationwide backlash to the company's marketing even led to some stores selling the beer for less than water, as the parent company lost a staggering $6 billion in market capital in just six days after the advertising.

...

Bud Light's marketing mistakes have been cited by some as originating from marketing executive Alissa Gordon Heinerscheid, whose team oversaw the partnership with Mulvaney.

Heinersheid had reportedly vowed to lead an inclusivity revolution at the beer giant, in an attempt to ditch its 'fratty' image.

Her team was responsible for Bud Light's widely-lauded Super Bowl ad featuring Miles Teller and his wife Keleigh Sperry, and 'the Bud Light Carry' ad, which shows a woman carrying a round of beers to a table of friends without spilling a drop.

Those ads were part of Heinerscheid's vision to make the brand more female friendly - something she has described as a 'passion point'.

Bud Light paid the UFC $100 million to advertise it, which did not result in people taking a second look at Bud Light, but instead caused people to wonder, "Do I have to boycott the UFC now?"

It's not a boycott any longer, it's a bye-cott. No one wants your weird transgender drug any longer, Budweiser.

Below, Disney shill and fake movie reviewer -- she reviews movies based on "representation" and can't ever stop talking about Muh Homosexuality in entertainment aimed largely at kids -- admits that the "M-She-U" is real, and really failing, hard.

posted by Disinformation Expert Ace at 04:30 PM

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