Sponsored Content




Intermarkets' Privacy Policy
Support


Donate to Ace of Spades HQ!



Recent Entries
Absent Friends
westminsterdogshow 2023
Ann Wilson(Empire1) 2022
Dave In Texas 2022
Jesse in D.C. 2022
OregonMuse 2022
redc1c4 2021
Tami 2021
Chavez the Hugo 2020
Ibguy 2020
Rickl 2019
Joffen 2014
AoSHQ Writers Group
A site for members of the Horde to post their stories seeking beta readers, editing help, brainstorming, and story ideas. Also to share links to potential publishing outlets, writing help sites, and videos posting tips to get published. Contact OrangeEnt for info
Cutting The Cord And Email Security
Moron Meet-Ups





















Mid-Morning Art Thread | Main | Texas Governor Greg Abbott Installs a Floating Barrier Across the Rio Grande
July 12, 2023

Wednesday Morning Rant [Joe Mannix]

mannixape2.jpg

Road to Recovery

Over the past couple of years, there has been a quiet revolt against products sloughed onto the market by woke corporations. Recently - as in the past several months - this has gotten much louder. Few if any companies used to lose when they bet on woke. Now, the losses are starting to pile up and the maps of the minefield through which these companies are treading are being shown as inaccurate.

From the vanguards of the backlash like Gillette to the more recently punished players like Tranheuser-Busch and Disney and Target, this has been building for years. Brand wokism is an increasingly dangerous gamble. All of those brands have seen serious declines in brand value since their grand entry into public wokism. Disney (and Hollywood more generally) has been a slower burn but the results can no longer be denied.


As we work our way through this cultural inflection point, the damage is likely to spread. The amount of corporate value being destroyed may continue to grow, and that leads to a challenge for Corporate America: how do they get out of this? Here are a few things that might help the new boss - and there needs to be a new boss - take some baby steps toward getting back to basics:

Have reasonable expectations for recovery. You're not going to achieve your prior heights, at least not any time soon. The company has fractured its markets and created a subset of people who actively hate it. That subset will not come back to you. You can shore up the middle and recover some of those who have left, but you won't get them all. Come to terms with that.

Don't bother apologizing. This one is counter to most of the coverage out there, but I don't think apologies matter. Apologies will be ignored and there is nothing but downside. Do so if you wish, but don't expect it to work. Apologies work only if there is credibility. You have none. Nobody will believe it. Action, not words, are required.

Purge the ranks. On the topic of action, you need to take some and it needs to start at the top. There is a culture problem within the business, or it would never have gotten this far. At minimum, the CEO, the COO, the CMO and the CFO all need to go, along with the entire HR department and most of the marketing department. The fish rots from the head.

Stay out of politics. The current crop of executives can't do this. After the purge, just stop. No public campaigns, no massive donations to political causes. Within a year or two, people will notice. If you get lucky, a propaganda outlet might run a hit piece on you.

Respect your customers. Remember that "consumers" are an economic concept, not a business concept. You have customers, and they demand your respect. Don't badmouth your customers. Don't treat them like crap or take them for granted. Don't blame them for your failures or because they don't buy a lousy product.

Put out a decent product. Do so for a long time. "Company X has a decent product and hasn't gone out of its way to piss me off" is the customer attitude you want. That attitude might as well be a printing press for cash. Pandering to a loud crowd of activists and putting out a crappy product is nothing but a furnace for crash.

Or just grab a Bud Light and watch it burn. Ball's in your court.

Disclosures:
Free advice is worth what you pay for it
Joe Mannix is not directly invested in any of these firms
Joe Mannix does not have an MBA
Joe Mannix is not a cop
Joe Mannix did not attend an Ivy League university

digg this
posted by Open Blogger at 11:00 AM

| Access Comments




Recent Comments
Bayesian Prior: "Rd ..."

Oldcat: "not at all, she was a usurper. All usurpers pretty ..."

LASue: "This is who you think has a claim to Israel? What ..."

Chuck Martel: "My husband has always said "never put in writing s ..."

Bosk of Port Kar: "They just want to do lines with Hunter behind lock ..."

runner: "British in their infinite wisdom and unnatural des ..."

Elvis Chan: "Consequences? ..."

Aetius451AD: "326 267 Crud, so much for my "Barabas" sock. ---- ..."

Red Turban Someguy - The Republic is already dead!: "327 Well what do you call Turkey? Posted by: Red ..."

Mark Andrew Edwards, anti-Marxist, buy ammo: "327 Well what do you call Turkey? Posted by: Red ..."

CharlieBrown'sDildo: "It's a religious war. The territory is secondary, ..."

Tom Servo: "Again with the word games. What word would you pre ..."

Recent Entries
Search


Polls! Polls! Polls!
Frequently Asked Questions
The (Almost) Complete Paul Anka Integrity Kick
Top Top Tens
Greatest Hitjobs

The Ace of Spades HQ Sex-for-Money Skankathon
A D&D Guide to the Democratic Candidates
Margaret Cho: Just Not Funny
More Margaret Cho Abuse
Margaret Cho: Still Not Funny
Iraqi Prisoner Claims He Was Raped... By Woman
Wonkette Announces "Morning Zoo" Format
John Kerry's "Plan" Causes Surrender of Moqtada al-Sadr's Militia
World Muslim Leaders Apologize for Nick Berg's Beheading
Michael Moore Goes on Lunchtime Manhattan Death-Spree
Milestone: Oliver Willis Posts 400th "Fake News Article" Referencing Britney Spears
Liberal Economists Rue a "New Decade of Greed"
Artificial Insouciance: Maureen Dowd's Word Processor Revolts Against Her Numbing Imbecility
Intelligence Officials Eye Blogs for Tips
They Done Found Us Out, Cletus: Intrepid Internet Detective Figures Out Our Master Plan
Shock: Josh Marshall Almost Mentions Sarin Discovery in Iraq
Leather-Clad Biker Freaks Terrorize Australian Town
When Clinton Was President, Torture Was Cool
What Wonkette Means When She Explains What Tina Brown Means
Wonkette's Stand-Up Act
Wankette HQ Gay-Rumors Du Jour
Here's What's Bugging Me: Goose and Slider
My Own Micah Wright Style Confession of Dishonesty
Outraged "Conservatives" React to the FMA
An On-Line Impression of Dennis Miller Having Sex with a Kodiak Bear
The Story the Rightwing Media Refuses to Report!
Our Lunch with David "Glengarry Glen Ross" Mamet
The House of Love: Paul Krugman
A Michael Moore Mystery (TM)
The Dowd-O-Matic!
Liberal Consistency and Other Myths
Kepler's Laws of Liberal Media Bias
John Kerry-- The Splunge! Candidate
"Divisive" Politics & "Attacks on Patriotism" (very long)
The Donkey ("The Raven" parody)
Powered by
Movable Type 2.64