Anheuser-Busch: C'Mon, It Was Just a Single Influencer Hired by Some Rogue Low-Level Staffers in the Cincinatti Office

It's just one influencer and one post, Anheuser-Busch claims. It's not a full marketing campaign.

Michel Doukeris, the chief executive of Bud Light parent company Anheuser-Busch InBev, dismissed the controversial partnership between the beer brand and social media influencer Dylan Mulvaney in an analyst call on Thursday.

You know who's really at fault in all of this?

You are. I mean you, conservatives peddling "misinformation" about Bud Light and Dylan Mulvaney.

Bud Light has hemorrhaged sales in recent weeks after executives partnered with Mulvaney, a biological man who claims to be a woman, and chronicled his purported gender transition on social media. Doukeris told analysts that social media users are spreading "misinformation" about the nature of the partnership, according to a report from Fox Business.

WHAT WE WANTED: an apology.

WHAT WE WOULD HAVE SETTLED FOR: A promise to never do this again

WHAT WE GOT: Insults that we are liars spreading "misinformation"

I don't think that's going to quell the boycott, A-B.

"We need to clarify the facts," the executive for the Belgian conglomerate remarked, adding that the controversy is about "one influencer, one post and not a campaign."

Sales for draft beer products marketed by Anheuser-Busch InBev nevertheless fell in the immediate aftermath of the partnership and continues to decline weeks after the controversy as beer enthusiasts search for alternatives. Doukeris revealed that Anheuser-Busch is now "providing direct financial support" to delivery drivers, sales representatives, wholesalers, bar owners, and other workers affected by the boycott.

I guess that's our fault, rather than the transnational conglomerate that decided to go woke and insult its customers as "fratty" and "lowbrow."

...

Senior marketing executives were sidelined following the partnership with Mulvaney, who has also received a number of sponsorships from other corporate brands. Alissa Heinerscheid, who was responsible for the collaboration and previously stated that she wanted to change the "fratty" image associated with Bud Light, was placed on a leave of absence, while Daniel Blake, who leads marketing efforts for mainstream Anheuser-Busch brands, was likewise placed on leave.

No firings.

The firings are important: They are afraid of the left, so they routinely fire people when the left tells them to.

Anheuser-Busch chief executive Brendan Whitworth issued a statement in response to the controversy but did not make mention of Mulvaney or apologize to customers, provoking additional criticism from consumers.

No apologies, either. They still fear the left more than us. They know that if they apologize, the left will scalp them.

They must be made to fear our scalpings just as much.

But they don't, because of our suicidal "no boycotts, no cancellations" policy.

The left has made that policy No Longer Operative. It's time to grow the fuck up and get in the game. We didn't want to play this game, but this game has been forced on us by people who are playing the hell out of it, night and day, day and night.

Playing "The Nice Guys" who never punish businesses out of political motives has got our faces kicked in by the corporations, who do whatever the left does because they fear them.

It's time to make them fear us.

We need firings.

YOU WILL BE MADE TO CARE ABOUT CONSERVATIVES.

WE CANNOT MAKE YOU LIKE US, BUT WE CAN MAKE YOU TREMBLE TO CROSS US.

And we will do that.

We must do that.

The left isn't playing around any more. They're trying to get Supreme Court Justices murdered by their antifa Terror Troops.

And we're still whining about not wanting to hurt businesses or their employees?

We deserve to lose.

posted by Ace at 02:25 PM

| Access Comments