THE MORNING RANT: Partying Like It’s 1773 - The Bud Light Tea Party

A nation that is weary of every aspect of life being transexualized has found its moment to punch back.

The rebellion against Bud Light, the nation’s number one selling beer brand (at least until now), is our modern-day Boston Tea Party in response to woke oppression.

Without making this a boring history piece, there was more to the Boston Tea party than just a protest against tea taxes, it was a revolt against the unelected British government eroding colonists’ freedom and self-rule.

Here in 21st century America, where we were once asked to tolerate alternative lifestyles, we are now required to celebrate them. Refusal to do so can result in an individual being effectively cancelled from participation in society. We are forced to bow in obedience to the woke monarchy. Well, Americans have had enough. And they are figuratively throwing Bud Light overboard as a statement of defiance to the woke ruling class.

Don’t forget, the original tea party extended beyond Boston Harbor. British ships carrying tea were also blocked at other US ports including Philadelphia and New York. The tea rebellion against Great Britain spread across the colonies, moving them closer to independence, just like the Bud Light Tea Party is a nationwide event in the battle to free us from woke tyranny.

In response to this beer boycott, America’s ruling class has been snarking that this all shows just how bigoted conservatives are, as if this is simply about Anheuser Busch hiring a cross-dressing man to become the face of their beer. No, it’s so much more than that.

It’s partly that people are fed up with the denigration of women – as if being a woman is nothing more than wearing lipstick, a dress and a handbag. But it’s more than that.

It’s also partly the fact that our ruling class despises the average American, as evidenced by the fact that the Bud Light marketing VP who hired Mulvaney was quite open about her contempt for Bud Light’s loyal customer base. But it’s more than that too.

As Dana Loesch notes, the rebellion against Bud Light is also about the erasure of women with such ugly terms as “menstruating people” and “chest feeders.” The rebellion against Bud Light is about the invasion of women’s private spaces by biological men.

To make another historical analogy, the massive backlash against Bud Light is akin to the Texian army at San Jacinto. After a long, humiliating retreat its soldiers suddenly found themselves in position to go on offense, screaming “Remember the Alamo! Remember Goliad!” as they took revenge against Santa Anna’s army.

Now the battle cry might be “Remember Loudoun County! Remember Riley Gaines!”

The punishment being inflicted on Bud Light is retribution for high school sexual assaults in Loudoun County. It’s retribution for men who dominate women’s sports. It’s retribution for companies who coerce employees to celebrate lifestyles that are in conflict with some of the employees’ faiths and beliefs.

So we’ve won this battle, right? Not fully. The boycott must continue until the Bud Light brand is permanently and irreparably damaged. Heck, we should aim for such a complete and total victory that Anheuser Busch has to kill the brand altogether.

Bud Light is a lesson to all executives. You can lose everything if you empower woke employees and marketers to destroy your brand. Executives who don’t have the backbone to say “No” to the woke agenda should fear that their company will be targeted next.

[buck.throckmorton at protonmail dot com]

posted by Buck Throckmorton at 11:00 AM

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