Bud Light Goes Radio Silent After Dylan Mulvaney Backlash

Bud Light has gone silent after the backlash to making Dylan Mulvaney the New Face of Anheuser-Busch.

Bud Light has remained silent on social media following the announcement from transgender social media influencer Dylan Mulvaney regarding a partnership sparked conservative outrage and calls for boycotts.

Bud Light has not posted on Instagram to its 377,000 followers since March 30 and the brand's 311,000 Twitter followers have not seen any posts since April 1.

Additionally, the beer brand has not posted to its over 7.5 million Facebook followers since March 30.

Anheuser-Busch did not immediately respond to a request for comment as to why the social media channels have gone dark but the slowdown in posts comes at the same time the company has found itself facing criticism for partnering with Mulvaney as a brand ambassador.

Bud Light's first (and last) female CEO explained that she should never have had this job, because the only idea she has for refreshing a brand is the same idea every other unqualified Diversity Hire has, which is Muh Diversity and Muh Inclusivity.

I love how the "educated" Professional Managerial Class can only ever 1, be completely wrong about the simplest matters, or 2, claim the same tired tropes (Everyone loves Muh Diversity! Everyone loves Muh Gender Identity!) will improve business -- tropes that have shown themselves to alienate customers time and time again.

And how's that working out for you, Dummy?

posted by Ace at 01:12 PM

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