Now MSNBC's Morale at "All-Time Low," After Firing of Racist Tiffany Cross-Burner

Womp womp.

They're actually worried that MSNBC -- MSNBC, of all things -- is moving towards the center.

Tiffany Cross' controversial ouster isn't the only issue plaguing MSNBC.

Morale at the left-leaning network "is in the toilet" and its liberal hosts are now worried about network execs not having their backs because of how Cross was allegedly treated.

"People are scared. The consensus is that [MSNBC president Rashida Jones] is trying to unmake MSNBC and change it into something the right won't be mad at. What about our core audience?" one insider explained.

Multiple sources told us that as soon as Jones took over in 2021, months after Cross was hired, "she had meetings saying she wanted no snark, no name calling. She seemed particularly disturbed by anyone who said anything negative about Fox News," the insider added.

Another insider at NBC confirmed Jones' new direction, telling us, "like CNN, trying to go straight down the middle seems to be what the appetite is. The MSNBC identity is being taken away."

"The trend right now is everybody's kind of leaning towards less divisive," the source added.

...

Others inside the network are now asking, "What was so vulgar when there are people like [MSNBC] talent Nicole Wallace and Joe Scarborough who swear on TV? What was the emergency that required her to be fired before her contract was up at the end of the year?"

Meanwhile, CNN faces its lowest ratings since it began in 1996, and the first year it made less than $1 billion in profit since... well, since BT. (Before Trump.)

CNN is reportedly on track to face massive layoffs and historically low ratings by the end of CEO Chris Licht's first year of running the network.

Licht replaced former CNN CEO Jeff Zucker in April amid the network's parent company's merger with Warner Bros. Discovery. During his first year in the position, Licht has witnessed major financial struggles and staffing issues for the upcoming new year, according to several reports.

The network's profit is set to drop below $1 billion for the first time since 2016 with the rise of digital subscriptions, CNBC reported in October, citing a business review. The drop in profitability led Licht to release a memo in October announcing the upcoming layoffs that will "affect people, budgets, and projects."

...

"The Zucker era was like the roaring 20s, people were spending money hand over fist," the person said, according to Fox News. "There is a lot of fat. It sucks, but these layoffs are probably necessary."

The network's ratings have also been underwater in 2022, trailing behind both its major competitors, Fox News and MSNBC, the outlet reported. The network is heading toward its lowest-rated year among the 25-54 demographic since ratings began being tracked in 1992, according to the outlet.

posted by Ace at 02:15 PM

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