New Advocacy Group Consumer Research Starts Running Ads Against Woke Corporations

Good, it's about time.

I just hope they're not grifters.

I mean, everything in DC is a grift. I just hope they are willing to give honest value in exchange for some grifting.

Conservative group launches ad campaign against 'woke capitalism,' targeting CEOs by name

* The ads criticize American Airlines CEO Doug Parker for his high pay at time of layoffs and taxpayer bailouts for the industry. They target Coca-Cola CEO James Quincey over obesity in America. And they criticize Nike CEO John Donohoe over allegations of forced labor in China.

* The decision to weigh in on political issues is a fraught one for American CEOs, who generally prefer to avoid fights that could alienate a large chunk of customers.

A conservative group is launching an advertising campaign Tuesday designed to push back against what it sees as "woke capitalism," spending more than $1 million on ads targeting the CEOs of Coca-Cola, American Airlines and Nike.

...

The ads are sharply critical of the CEOs on a range of issues ranging from childhood obesity to allegations of forced labor in China. Organizers say the campaign, which is being mounted by the conservative group Consumers’ Research, is designed to change the thinking in corporate boards around the economic and political costs of getting involved in flashpoint issues such as voting rights.
The dark money group says it will not disclose who is financing the campaign, saying it respects donors’ privacy. Consumers’ Research says it will run the ads on CNBC, Fox Business and local stations in the cities where the companies are headquartered. There will also be an online component to the campaign.

Of course: This group is identified as a "dark money" group, while the left, which is funded almost entirely by dark money, is never so advertised.

Notes that they're running ads on the channels that the corporate shareholder class watches, and in the markets that the corporate shareholder class lives.

Some of their "dark money attack ads" below.

So much racism!

posted by Ace at 05:23 PM

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