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December 31, 2020

Mark Levin's Moving from FaceBook to Parler


The follower count is key. Levin has 4.2 million followers on Parler, which is more than his 2.8 million on Twitter or 1.6 million on Facebook. While Twitter and Facebook have more accounts, Parler's users are highly engaged and responsive. To figures like Levin, engagement and monetization are of much greater importance than the raw number of accounts a platform reaches.

Levin's decision to migrate to Parler is perhaps Parler's biggest endorsement yet. Levin's radio show is among the top five most listened to broadcasts nationwide. He has a strong digital following with his radio show’s podcast and digital show on The Blaze. He also hosts a Sunday night show on Fox News -- Life, Liberty, and Levin -- which often leads cable news that day. His reach spreads across all forms of media.

Should President Donald Trump eventually join or move to Parler, the platform will no longer be ignored by the news outlets that cover Trump's every word, and Trump's news-making persona will not change once he leaves the White House.

It's amazing that Trump has refused to join Parler even as Twitter has censored him and deplatformed his allies.

One of the several things I don't like about Trump is his craving of status and prestige.

And he bases his understanding of prestige on vague Boomer Memories of institutions that were prestigious when he was in his 20s.

Why did he talk to archliberal Maggie Haberman for the first two years of his presidency? Because she works at the Times -- a (formerly) prestige outlet.

And he's stuck with Twitter because it's the established microblogging (monopoly) platform. Didn't matter that it was routinely censoring him and his allies. Gotta be on Twitter, that's the teenager microblogging platform of prestige.

Meanwhile, Twitter is absolutely murdering him. And he remains loyal to it, and continues giving the finger to an upstart ally, Parler -- because Parler doesn't have Twitter's "prestige."

Twitter's prestige. I'd laugh if it wasn't such a sick notion.

Trump has so many self-defeating, self-destructive tendencies. I hope no one will mind if I say I'm looking forward to seeing Trumpism -- without Trump.

I know that Josh Hawley has no childlike respect for Twitter's "prestige," and I'm pretty sure Ron DeSantis doesn't, either.

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posted by Ace at 03:34 PM

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