Wut?

No, but seriously: Wut?

I must demand an answer, Sir: Wut?

A friend tells me that this is some kind of play on the idea of guys having vasectomies together -- "brosectomies" -- and then watching March Madness together.

Does that sound made up? Well it probably is. But apparently this has been written about by a clinic that says it performs these group brosectomies.

I really believe that this concept fueled a group of old college friends, now Dads, to schedule an en masse vasectomy visit with me during March Madness. We call it the Brosectomy and we do them all year round. In this case, it began with their calls from around the country and bookings for vasectomies on the same day, a particular Friday afternoon in March. In response to this group think behavior, I closed the practice to other traffic for that afternoon, and allowed them to take over the whole space on their big day, the day they got their wings clipped. Basketball was piped into the flat screen TV, and we had bags of frozen peas at the ready.

That's from a clinic, from March 2016. The Atlantic -- a totally quality magazine that doesn't seize on doubtful "trends" for clicks -- wrote it up in November, 2018.

Is Buffalo Wild Wings really referencing some 2018 non-trend?

Some people online wonder if Buffalo Wild Wings is propagandizing for vasectomies.

Update: BOB MENERY!

Commenter Alex correctly identified the voice as that of the great Bob Menery, a guy who does his own profane playcalls over sports footage.

Apparently he's done four ads for Buffalo Wild Wings. As Menery is just a hysterical comedian, I'm back to thinking this is just a comedy commercial, not #Woke Marketing.

...

Well for one thing, it might be microtargeted at writers at The Bulwark, which we'd all applaud, even though it's completely unnecessary, because, let's face it, snipped or unsnipped, their genetic lines die with them.

Like Longhanks in Braveheart, except not nearly as manly.

Still, I'd like them to go through the pain, even if pointlessly.

But I don't think this is really any kind of message at all.

Certainly society in general bombards people with anti-child-rearing messages, and I guess anything suggesting vasectomies could add to that propaganda load, but:

I'm pretty sure this is just one of those efforts to get attention by making a What the F*** Did I Just Watch nonsense video, to get people talking.

None if it makes sense -- having a vasectomy does not permit you to watch more uninterrupted hours of basketball; it doesn't stop urination (at least, not if it's performed properly, and if it does stop urination, seek medical intention because that means you're filling up your body with poisonous urine and are therefore dead).

Plus, the suggestively graphic imagery of getting snipped seems... less than a perfect advertisement for the procedure.

If it's propaganda, it seems to be calculated to be very ineffective propaganda.

While there's little doubt that that the natural method of joining an intact set of male genitals to a healthy snizz is better psychologically, spiritually, and demographically, I really think they're just trolling the internet with something designed to look like it was made by maniacs on cocaine.

I think the joke here is not just that this is a really stupid idea for a commercial that doesn't sell Buffalo wings at all, and not just that this is wholly inappropriate for a corporate advertiser to air, but that someone had this very stupid idea and yet they still spent a fair amount of money to bring this deeply stupid idea to market.

It's that last part that makes an impact. Just talking about this idea would get a shrug: So you had a dumb idea and you're telling me about it. So what?

But if you spend $250,000 storyboarding it, casting actors for it, filming it, and editing it: Well then, you've put genuinely stupid effort into your really stupid idea.

And then people say, Wow. That was really a big stupid waste of money. You really committed.

This seems to me to be a variation of the Sloths! gambit.

On the Other Hand: I wonder if this is more #Woke marketing -- to appeal to feminists.

Feminists complain that they are the ones expected to practice birth control. Maybe this is intended to be legitimate, though light, #Woke feminist propaganda. Hey boys, get snipped so you lady can toss her diaphragm.

Maybe?

If I see this get talked up by the feminist blogs, especially if I see quotes from the advertising agency that did the ad (implying they sent out press notices to feminist friendlies), then I'll think this was a calculated bit of #Woke Marketing.

brak says (and I have no idea if this is true):

BWW hq is in deep blue Minneapolis, and their ceo is a woman who looks like the type to tell people not to have kids because mother earth or something, so I'm gonna go with this was a serious ad

posted by Ace of Spades at 02:41 PM

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