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February 16, 2018

LOL: Olympics Ratings Fall to Fresh Low

And NBC paid so much for the rights.

With a 13.0/22 in metered markets on combined coverage on NBC and NBC Sports Network, the Comcast-owned outlet was far off the podium on the first Thursday of the 2018 Winter Olympics. Not only is this a low for these games, which have slipped and slid repeatedly, but last night's numbers took a face plant from both Sochi 2014 and Vancouver 2010.

If you take the NBC/NBCSN not-so-happy meal of last night and compare it to the February 13 of 2014 first Thursday of Sochi, the 2018 Olympics are down 10% in the early ratings. Four years ago, the Winter Olympics primetime show was only seen on NBC proper, as was the case back in 2010. So, trim it to just NBC’ 18 vs. NBC’14 and you have last night falling 22% from the equivalent night out of Russia and 32% from the Vancouver Winter Olympics eight years ago.

What annoys me about the Olympics (and Super Bowl, and Oscars, etc.) is that it feels to me like people are organizing ways for me to waste my time. Which isn't the worst thing; people do need to waste time occasionally.

But the thing is, the people organizing these things all have intense ill-will against me.

So I'm just happier and happier to opt the hell out of their Happy Time Organized Time-Wasting Let's All Watch TV Together events. I'll waste time in ways that either I've devised or people who don't wish to subjugate me have put together, thank you.

The Corporate Media needs to die.

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posted by Ace at 12:06 PM

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