Sponsored Content
« The Daily Caller: While at State, Hillary Clinton Aides Threatened Bangleshi Prime Minister's Son With IRS Audit to Stop Investigation of Donor to Clinton Foundation | Main | Thursday's ONT is by the Book »
April 27, 2017

ESPN Experiences Dramatic Shift In Political Affiliation Of Viewers Prior To Layoffs [Warden]

As soon as the story broke, two competing narratives emerged. The left argued that ESPNs declining viewership has nothing to do with its leftward programming shift and everything to do with cable cutting, while the right argued that ESPNs decline is due to conservative sports fans tuning them out.

Deep Root Analytics, a company specializing in analyzing local TV viewer-ship, dug into some of its numbers to see if there's any merit to the latter argument. What they found is stunning.

Specifically, in 2015, the ESPN audience on average skewed Republican across all dayparts, ranging from 12% more Republican (Early News, Late Fringe, Overnight) to 21% more Republican than Democratic (Early Morning).

In 2016, every daypart on ESPN became less conservative, with Daytime being only 2% more Republican than Democratic, while Late Fringe and Overnight programming became 10% and 12% more Democratic than Republican – a 22 and 28 point shift, respectively.

The same is true across other ESPN properties. ESPN2 skewed Republican across most dayparts in 2015; in 2016 all dayparts skewed Democratic. Every daypart also switched on ESPN News from 2015 to 2016.

That's a 22% and 28% shift in viewer political affiliation in a single year.
While it's true that cable cutting is largely to blame for ESPN's declining viewership, these numbers can't be ignored.

The left keeps arguing that it doesn't matter if conservatives tune out ESPN because they pay for it anyway as part of their cable package. Okay, fine. But one of the primary things that keeps men from cutting cable is sports programming. Piss off enough conservative sports fans with your SJW programming and many them will decide that maybe sports aren't so important after all. Then snip goes the cable.

And almost no one ever returns once they've made the decision to cut.

I have a hunch that this shift isn't just occurring within the ESPN universe, but also in sports viewership generally as the leagues themselves have also begun pushing left wing causes.

If so, this would create a secondary negative effect on ESPN. If you're not watching the games, you're certainly not tuning in for ESPNs analysis, opinion, or highlights, now are you?

Sports broadcast rights have been bid up into an unsustainable bubble over the past couple of decades and made athletes and franchise owners very, very rich.

Expect that bubble to burst as soon as ESPN's broadcast contracts begin to expire.

Update: ESPN takes down a poem published to their website that praised a cop killer.

It was part of an article titled "Five Poets of the New Feminism."

Yeah, I don't know what that has to do with sports either. It's like watching an uncle drink himself to death. One you really hate and can't wait to never see again.

digg this
posted by Open Blogger at 08:07 PM

| Access Comments

Recent Comments
I gotta ask: "So is it a movie thread now? ..."

Thomas Bender: "Since I build television production television fac ..."

Maj. Healey: ">>eople filming obviously and other walking by, di ..."

Bulgaroctonus : "So Curtis Gosnell is out of prison and living in F ..."

Thesokorus: "I really don't want to be part of any Republic tha ..."

Mary Poppins' Practically Perfect Piercing: "[i]"Chaos": McCarthy Throws Tantrum, Cancels Votes ..."

Ian S.: "[i]One of the closest guarded "stats" in the strea ..."

Elric Blade: "283 Holy shit. Video here of a man in France with ..."

Maj. Healey: "Alex Jones looking less crazy every day. ..."

Jordan61: "People filming obviously and other walking by, did ..."

Anna Puma: "Special Olympics are special in an innocent way. ..."

... : "They accuse us of crazy conspiracy theories for st ..."

Recent Entries

Polls! Polls! Polls!
Frequently Asked Questions
The (Almost) Complete Paul Anka Integrity Kick
Top Top Tens
Greatest Hitjobs

The Ace of Spades HQ Sex-for-Money Skankathon
A D&D Guide to the Democratic Candidates
Margaret Cho: Just Not Funny
More Margaret Cho Abuse
Margaret Cho: Still Not Funny
Iraqi Prisoner Claims He Was Raped... By Woman
Wonkette Announces "Morning Zoo" Format
John Kerry's "Plan" Causes Surrender of Moqtada al-Sadr's Militia
World Muslim Leaders Apologize for Nick Berg's Beheading
Michael Moore Goes on Lunchtime Manhattan Death-Spree
Milestone: Oliver Willis Posts 400th "Fake News Article" Referencing Britney Spears
Liberal Economists Rue a "New Decade of Greed"
Artificial Insouciance: Maureen Dowd's Word Processor Revolts Against Her Numbing Imbecility
Intelligence Officials Eye Blogs for Tips
They Done Found Us Out, Cletus: Intrepid Internet Detective Figures Out Our Master Plan
Shock: Josh Marshall Almost Mentions Sarin Discovery in Iraq
Leather-Clad Biker Freaks Terrorize Australian Town
When Clinton Was President, Torture Was Cool
What Wonkette Means When She Explains What Tina Brown Means
Wonkette's Stand-Up Act
Wankette HQ Gay-Rumors Du Jour
Here's What's Bugging Me: Goose and Slider
My Own Micah Wright Style Confession of Dishonesty
Outraged "Conservatives" React to the FMA
An On-Line Impression of Dennis Miller Having Sex with a Kodiak Bear
The Story the Rightwing Media Refuses to Report!
Our Lunch with David "Glengarry Glen Ross" Mamet
The House of Love: Paul Krugman
A Michael Moore Mystery (TM)
The Dowd-O-Matic!
Liberal Consistency and Other Myths
Kepler's Laws of Liberal Media Bias
John Kerry-- The Splunge! Candidate
"Divisive" Politics & "Attacks on Patriotism" (very long)
The Donkey ("The Raven" parody)
Powered by
Movable Type 2.64