Apple Unveils Apple Watch

They claim their cold-forged stainless steel makes the watch "60% more gayballz".

Looking at the alleged "best apps for the Apple Watch" -- all of which are easily done on a phone -- I can't help thinking that the Apple Watch is a $600 solution in search of a problem (and that's the cost of the watch with the base (lame) watchband --the watchband you actually want will cost you up to $400 more).

I thought this product was an unlikely gamble, but John Ekdahl pointed out, correctly, that given the new Fitness Monitor craze, there exists a potential pre-existing audience for a watch that can do a bunch of things. While the Apple Watch canceled a bunch of planned fitness-monitor technologies, they apparently kept the heart-rate monitor, allowing the Watch to compete, in theory, with Jawbone, Fitbit, Garmin, and so forth.

But I don't know. I have a heart-rate monitor and I find it to be a not very useful thing. I don't know what to do with it. It's largely trivia, rather than useable information.

So I don't know about spending $600-1000 for the midrange Apple Watch.

The lower cost "sport" version, made of aluminum, will cost $350 for the smaller (woman's) version and $400 for the larger (man's) version. The midrange version, in stainless steel, will cost $550 for the woman's version, and $600 for the men's. And then add on several hundred dollars for a decent band.

The top-of-the-line gold version, I don't even want to get into.

One thing I think was potentially attractive about the Apple Watch was price. The Apple Watch would be a stylish little gizmo, as most Apple products are. That means it could, say, compete in the Stylish Wrist Jewelry market with, say, Tag Heuer.

But I assumed, stupidly, it would be cheaper than a Tag Heuer.

If it's pretty much the same price as a Tag Heuer, why not just buy the Tag Heuer?

Eh, I thought this would flop, and then John Ekdahl was all like "no, it will be soooo awesome," but never listen to John Ekdahl. He's an idiot.

posted by Ace at 03:48 PM

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