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February 18, 2015
Morning Thread (2-18-2015)
Mike Rowe on the flap over Scott Walker's college degree.
Here’s what I didn’t understand 25 years ago. QVC had a serious recruiting problem. Qualified candidates were applying in droves, but failing miserably on the air. Polished salespeople with proven track records were awkward on TV. Professional actors with extensive credits couldn’t be themselves on camera. And seasoned hosts who understood live television had no experience hawking products. So eventually, QVC hit the reset button. They stopped looking for “qualified” people, and started looking for anyone who could talk about a pencil for eight minutes.
QVC had confused qualifications with competency.
Perhaps America has done something similar?
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