FL13 And The RNC's New Tools

I've mentioned the RNC's new digital and data effort a couple of times. The idea is to modernize the GOP's voter targeting effort, make it a permanent program, and keep it in-house rather than revive it for election years with a different contractor every time. Then campaigns, committees, and vendors could use and update that data in near real-time across multiple simultaneous races. We're still waiting to see if that second part works out, but Rep-elect Jolly' surprise win in Florida was a good test run for the program.

RNC says its digital team is making headway, as proven by what the committee accomplished on the ground -- and online -- in Florida's St. Petersburg-area 13th district, where on Tuesday Republican David Jolly narrowly defeated Democrat Alex Sink. RNC officials said the party was still analyzing the results, but they pointed to a handful of new data gathering and analysis capabilities the party now possesses that they believe made a difference:

I can't in good conscience steal Drucker' list of the new tools, so you'll have to click over. I've been hearing about this for a little over a year, so it's good to see it working.

posted by Gabriel Malor at 10:58 AM

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