Sponsored Content
« Obama Misspells "Respect" (RSPECT); CNN's Palace Guard Immediately Begins Making Excuses | Main | McCain: My Good Friend Ted Cruz Should Apologize to My Other Good Friend Bob Dole »
March 07, 2014

Newsmax Plans a "Kinder, Gentler" Right-Leaning Television Alternative to Fox


The founder of the conservative media company Newsmax is planning to launch a cable TV network to compete with Fox News, but not quite the same. Christopher Ruddy wants to launch Newsmax TV later this year, and is billing it as a “kinder, gentler Fox” that will be “more information-based rather than being vituperative and polarizing.”

Bloomberg Businessweek’s profile of Ruddy notes that he himself isn’t a Republican and is “more moderate” than you might expect from the head of Newsmax. But Ruddy thinks there’s room in the cable landscape for a conservative competitor to Fox News, which hasn’t been done effectively to date.

It's a good idea. Fox would benefit from some competition, in terms of quality, though of course not in terms of ratings.

As far as Newsmax's suggestion they'd be a "kinder, gentler" Fox, I take that largely as brand differentiation, seizing upon Fox's perceived weakness (or at least its weakness as divined by critics). I'm not sure how serious they are about that.* End of the day, controversy and argument seems to be good for ratings.

Beck's Blaze TV, a commenter tells me, is being picked up by cable stations, too.

But I think this is for the good. More voices, not fewer. In addition, any Fox competitor would actually help to mainstream the idea of actually reporting fairly on conservative positions -- right now Fox is essentially ghettoized, by being all alone in offering a fair take where conservatives are more than props or punchlines. Multiple stations with the same basic mission takes them all out of the ghetto.

* Hmm: If "kinder, gentler" is a code for female-skewing, that would be a more interesting attempt at brand differentiation. Conservative-leaning women are probably an underserved market, as conservative media, generally, skews male in tone.

At least it seems that way to me.

For example: Why hasn't Fox launched a "View" clone? (Or have they already and I just didn't know about it?)

Every other channel has a View clone. Why not Fox?

digg this
posted by Ace at 04:22 PM

| Access Comments

Recent Comments
Weasel: "Posted by: Scuba_Dude at March 26, 2023 08:26 PM ( ..."

Notorious BFD: "This may have been asked, Weasel. Are there plans ..."

MkY: "My pleasure, my family is considering getting a Ga ..."

Weasel: "Posted by: RI Red at March 26, 2023 08:24 PM (WpZi ..."

Scuba_Dude: "157 Posted by: Weasel at March 26, 2023 08:20 PM ..."

Thomas Paine: "I'm trying to figure out how they are able to hold ..."

Draki: "Thanks for the details on the meetup going to try ..."

Scuba_Dude: "154 Posted by: Weasel at March 26, 2023 08:19 PM ..."

[/b][/s][/i][/u]Oddbob: "[i]The idiots you spoke off sounds like people you ..."

RI Red: "Oddbob and Weasel - good news! I'm going to re-wri ..."

Weasel: "Posted by: Ben Had at March 26, 2023 08:23 PM (oft ..."

nurse ratched : "Now imagine if you had to shoot a rifle just after ..."

Recent Entries

Polls! Polls! Polls!
Frequently Asked Questions
The (Almost) Complete Paul Anka Integrity Kick
Top Top Tens
Greatest Hitjobs

The Ace of Spades HQ Sex-for-Money Skankathon
A D&D Guide to the Democratic Candidates
Margaret Cho: Just Not Funny
More Margaret Cho Abuse
Margaret Cho: Still Not Funny
Iraqi Prisoner Claims He Was Raped... By Woman
Wonkette Announces "Morning Zoo" Format
John Kerry's "Plan" Causes Surrender of Moqtada al-Sadr's Militia
World Muslim Leaders Apologize for Nick Berg's Beheading
Michael Moore Goes on Lunchtime Manhattan Death-Spree
Milestone: Oliver Willis Posts 400th "Fake News Article" Referencing Britney Spears
Liberal Economists Rue a "New Decade of Greed"
Artificial Insouciance: Maureen Dowd's Word Processor Revolts Against Her Numbing Imbecility
Intelligence Officials Eye Blogs for Tips
They Done Found Us Out, Cletus: Intrepid Internet Detective Figures Out Our Master Plan
Shock: Josh Marshall Almost Mentions Sarin Discovery in Iraq
Leather-Clad Biker Freaks Terrorize Australian Town
When Clinton Was President, Torture Was Cool
What Wonkette Means When She Explains What Tina Brown Means
Wonkette's Stand-Up Act
Wankette HQ Gay-Rumors Du Jour
Here's What's Bugging Me: Goose and Slider
My Own Micah Wright Style Confession of Dishonesty
Outraged "Conservatives" React to the FMA
An On-Line Impression of Dennis Miller Having Sex with a Kodiak Bear
The Story the Rightwing Media Refuses to Report!
Our Lunch with David "Glengarry Glen Ross" Mamet
The House of Love: Paul Krugman
A Michael Moore Mystery (TM)
The Dowd-O-Matic!
Liberal Consistency and Other Myths
Kepler's Laws of Liberal Media Bias
John Kerry-- The Splunge! Candidate
"Divisive" Politics & "Attacks on Patriotism" (very long)
The Donkey ("The Raven" parody)
Powered by
Movable Type 2.64